Inception Viral: Dream-Share For Dummies Scott Caldwell, June 1, 2010June 12, 2010 Looks like a new piece of the Inception puzzle, well in this case, user’s guide has been discovered. WIRED was sent a package containing a beat to hell guide that discusses a “Dream-Share Tactical Employment Procedures”. It basically goes through the steps needed to capture your patient, strap him/her to a chair, and get to work, all while using glorious 50’s style artwork. So based on the age of the manual, and of the military talk we’ve heard of before, just exactly how long have they been doing this? Take a look at some images after the jump While nothing major is brought out, it seems like all of these masked pages lead to to one thing at the end of the book. The PASIV Device, which, we’ve shown you before, here. I guess this piece of viral info is more along the lines of a “prequel” to what we have seen so far. Maybe Nolan is busting out a Memento style campaign where we work backwards? One particular note, is some of the pages seem to be very reminiscent of stills from the trailer/movie. Take a look and see if you see it too. Maybe Leo's Character? Does this give you any more of an idea of we are heading for when the film comes out July 16th? Do the images portray any type of history? Maybe a comic series is on the way? I guess we’ll wait and see. Take a look at the Inception ellen page for all things related. WIRED.com and Firstshowing for retweeting Viral Marketing Dream MachineInception
Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game April 28, 2010Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you… Read More
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
“Man of Steel” Facebook Page Debuts New Superman Logo March 29, 2012Briefly: Zack Snyder’s Superman film Man of Steel has finally earned some followers to its Facebook page today, as the page debuted a new logo for Supes as part of their cover image (seen above). The film’s theatrical release of June 14th, 2013 is still over a year away, but… Read More
In the trailer, LC’s character says “Never recreate from your memory, alwaysd imagine new places.”In the fourth “Enviroment Creation” page, there is a picture of New York (?), crossed out. Maybe this is related?Probably not that important, just something I noticed.