Inception Viral: Dream-Share For Dummies Scott Caldwell, June 1, 2010June 12, 2010 Looks like a new piece of the Inception puzzle, well in this case, user’s guide has been discovered. WIRED was sent a package containing a beat to hell guide that discusses a “Dream-Share Tactical Employment Procedures”. It basically goes through the steps needed to capture your patient, strap him/her to a chair, and get to work, all while using glorious 50’s style artwork. So based on the age of the manual, and of the military talk we’ve heard of before, just exactly how long have they been doing this? Take a look at some images after the jump While nothing major is brought out, it seems like all of these masked pages lead to to one thing at the end of the book. The PASIV Device, which, we’ve shown you before, here. I guess this piece of viral info is more along the lines of a “prequel” to what we have seen so far. Maybe Nolan is busting out a Memento style campaign where we work backwards? One particular note, is some of the pages seem to be very reminiscent of stills from the trailer/movie. Take a look and see if you see it too. Maybe Leo's Character? Does this give you any more of an idea of we are heading for when the film comes out July 16th? Do the images portray any type of history? Maybe a comic series is on the way? I guess we’ll wait and see. Take a look at the Inception ellen page for all things related. WIRED.com and Firstshowing for retweeting Viral Marketing Dream MachineInception
ARGs & Campaigns Norton And Google Chrome Reveal Alternative “X-Men: Days Of Future Past” Timeline May 2, 2014May 2, 2014While the excitement for X-Men: Days of Future Past builds as the release date draws nearer, Norton and Google Chrome have rolled out a cool interactive viral campaign for the movie. If you hop onto the X-Tension (Only viewable on Google Chrome–that’s the catch) you’re able to view an alternate… Read More
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag April 23, 2014Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show… Read More
The Office: The Halpert Baby Has A Blog February 12, 2010Following last week’s release of the Sabre Corp. website, NBC has gone live with another viral blog for The Office. This time it’s the “Halpert Baby Blog.” Maintained by Pam Halpert herself, the page offers some intriguing facts about the impending addition to Halpert family. So far, there’s an entry… Read More
In the trailer, LC’s character says “Never recreate from your memory, alwaysd imagine new places.”In the fourth “Enviroment Creation” page, there is a picture of New York (?), crossed out. Maybe this is related?Probably not that important, just something I noticed.