Jonah Hill’s New Movie Wants You To Know That It Is Not About Miley Cyrus Dan Koelsch, June 2, 2010June 2, 2010 The comedy Cyrus, written and directed by brothers Jay and Mark Duplass, stars John C. Reilly as a recent divorcee who falls in love with Molly (Marisa Tomei), but there’s just one thing in the way: Molly’s son Cyrus (Jonah Hill), who hates him. The film’s title might make you think of the pop singer with the same name, but thanks to a viral site, the filmmakers are setting you straight. The website, called “Not Miley Cyrus”, is basically just a hub for a slew of links. What are these links, you ask? They are mostly YTMND style websites that feature a flash video that combines basic animation or text with a short scene from the film. A few of the sites are a little different and focus on spoofing the Internet itself, like Cyrus Roulette and My Pee Spot. The sites are good for a quick laugh, but that’s about it. This may be inconsequential, but I was surprised the domain names used hadn’t already been taken, like AreYouDrunk.org. While I’m not sure what the purpose is of buying over a dozen domains with only a small payoff, it’s definitely an interesting venture by Fox Searchlight Pictures. See the trailer for Cyrus, in theaters June 18th, below. Viral Marketing CyrusJohn C. ReillyJonah HillMarisa TomeiMiley CyrusYTMND
Classic Viral: Anchorman’s Sex Panther Cologne January 2, 2010July 18, 201060% of the time, it works every time. For those Anchorman fans out there, you may remember the horrendously funny Sex Panther cologne used by Brian Fantana (Paul Rudd). It was a small bit in the movie, but it has gained a lot of traction in the fan world, as… Read More
‘Better Call Saul’ Fans Can Snack On Sweet Deal From Cinnabon February 9, 2015February 9, 2015In the Breaking Bad episode “Granite Slate,” Saul Goodman (Bob Odenkirk) predicted his own fate of managing a Cinnabon somewhere in Nebraska after the collapse of Walter White’s meth empire. The series premiere of Better Call Saul opened with the titular character changing his name from Saul to Gene, and… Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More