Jonah Hill’s New Movie Wants You To Know That It Is Not About Miley Cyrus Dan Koelsch, June 2, 2010June 2, 2010 The comedy Cyrus, written and directed by brothers Jay and Mark Duplass, stars John C. Reilly as a recent divorcee who falls in love with Molly (Marisa Tomei), but there’s just one thing in the way: Molly’s son Cyrus (Jonah Hill), who hates him. The film’s title might make you think of the pop singer with the same name, but thanks to a viral site, the filmmakers are setting you straight. The website, called “Not Miley Cyrus”, is basically just a hub for a slew of links. What are these links, you ask? They are mostly YTMND style websites that feature a flash video that combines basic animation or text with a short scene from the film. A few of the sites are a little different and focus on spoofing the Internet itself, like Cyrus Roulette and My Pee Spot. The sites are good for a quick laugh, but that’s about it. This may be inconsequential, but I was surprised the domain names used hadn’t already been taken, like AreYouDrunk.org. While I’m not sure what the purpose is of buying over a dozen domains with only a small payoff, it’s definitely an interesting venture by Fox Searchlight Pictures. See the trailer for Cyrus, in theaters June 18th, below. Viral Marketing CyrusJohn C. ReillyJonah HillMarisa TomeiMiley CyrusYTMND
“The Muppets” Being Green Trailer June 16, 2011June 16, 2011No, the title isn’t the Muppets’ marketing green technology or sustainability, its another trailer parody of this summer’s blockbusters. This time a spoof of the upcoming Green Lantern trailer. Disney did the exact same thing before The Hangover Part II made its theatrical debut back in May, with The Fuzzy… Read More
Nathan Fillion and Others Use Twitter To Tease New Joss Whedon Project October 24, 2011It’s hard to keep a secret in Hollywood, especially when big names are involved. It’s rare to not even know that a film is in the works until principal photography is complete, but we have just that with Joss Whedon’s latest project titled Much Ado About Nothing. Find out more… Read More
Our Most Disturbing Viral Yet Belongs To ‘Stake Land’ April 9, 2011April 9, 2011While viral marketing has either grabbed your attention for its whit, or gets you off your seat and outdoors, none of them have actually made you jump out of your seat………until now. What you are about to see is not for the faint of heart, and quite frankly, is one… Read More