Jonah Hill’s New Movie Wants You To Know That It Is Not About Miley Cyrus Dan Koelsch, June 2, 2010June 2, 2010 The comedy Cyrus, written and directed by brothers Jay and Mark Duplass, stars John C. Reilly as a recent divorcee who falls in love with Molly (Marisa Tomei), but there’s just one thing in the way: Molly’s son Cyrus (Jonah Hill), who hates him. The film’s title might make you think of the pop singer with the same name, but thanks to a viral site, the filmmakers are setting you straight. The website, called “Not Miley Cyrus”, is basically just a hub for a slew of links. What are these links, you ask? They are mostly YTMND style websites that feature a flash video that combines basic animation or text with a short scene from the film. A few of the sites are a little different and focus on spoofing the Internet itself, like Cyrus Roulette and My Pee Spot. The sites are good for a quick laugh, but that’s about it. This may be inconsequential, but I was surprised the domain names used hadn’t already been taken, like AreYouDrunk.org. While I’m not sure what the purpose is of buying over a dozen domains with only a small payoff, it’s definitely an interesting venture by Fox Searchlight Pictures. See the trailer for Cyrus, in theaters June 18th, below. Viral Marketing CyrusJohn C. ReillyJonah HillMarisa TomeiMiley CyrusYTMND
New Viral Posters for “Total Recall” Include Anti-Rekall Group June 20, 2012July 8, 2012Earlier this month, posters for the fictional company Rekall began popping up in Hollywood and likely other cities. The posters link to the memory vacation company at the heart of Total Recall. SuperHeroHype found more posters online, including one with star Colin Farrell for No Rekall, the group that is… Read More
Watch Michael Cera Get a Jersey Shore Makeover January 9, 2010February 18, 2011So, there’s this video going around on YouTube that has actor Michael Cera hanging out with the cast of MTV’s “Jersey Shore”, which is apparently part of their most recent episode. The appearance is meant to be a promotion for Cera’s new film Youth in Revolt, opening this weekend, but… Read More
“Cedar Rapids” Sends Out Calendar, Gets Viral Website January 14, 2011January 14, 2011The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you… Read More