Jonah Hill’s New Movie Wants You To Know That It Is Not About Miley Cyrus Dan Koelsch, June 2, 2010June 2, 2010 The comedy Cyrus, written and directed by brothers Jay and Mark Duplass, stars John C. Reilly as a recent divorcee who falls in love with Molly (Marisa Tomei), but there’s just one thing in the way: Molly’s son Cyrus (Jonah Hill), who hates him. The film’s title might make you think of the pop singer with the same name, but thanks to a viral site, the filmmakers are setting you straight. The website, called “Not Miley Cyrus”, is basically just a hub for a slew of links. What are these links, you ask? They are mostly YTMND style websites that feature a flash video that combines basic animation or text with a short scene from the film. A few of the sites are a little different and focus on spoofing the Internet itself, like Cyrus Roulette and My Pee Spot. The sites are good for a quick laugh, but that’s about it. This may be inconsequential, but I was surprised the domain names used hadn’t already been taken, like AreYouDrunk.org. While I’m not sure what the purpose is of buying over a dozen domains with only a small payoff, it’s definitely an interesting venture by Fox Searchlight Pictures. See the trailer for Cyrus, in theaters June 18th, below. Viral Marketing CyrusJohn C. ReillyJonah HillMarisa TomeiMiley CyrusYTMND
“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’ May 22, 2014May 22, 2014Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign. The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a… Read More
Join the “Community” and Enroll at Greendale College October 6, 2009October 6, 2009My favorite new show of this fall is NBC’s “Community.” Starring the affable Joel McHale and Chevy Chase, the comedy surrounds the happenings at a community college, and the eclectic range of students and professors who attend it. Continuing the precedent set by “The Office” and “Parks and Recreation,” NBC has… Read More
Universal Preempts Its Own Premiere, Releases “Jurassic World” Trailer Early November 25, 2014The park is open—early! In a curious move, Universal Pictures has officially released the first full trailer for next summer’s Jurassic World two days before it’s heavily-promoted premiere during NFL football on Thanksgiving evening. Hit the jump to watch the trailer for yourself, and see why making a new dinosaur… Read More