Jonah Hill’s New Movie Wants You To Know That It Is Not About Miley Cyrus Dan Koelsch, June 2, 2010June 2, 2010 The comedy Cyrus, written and directed by brothers Jay and Mark Duplass, stars John C. Reilly as a recent divorcee who falls in love with Molly (Marisa Tomei), but there’s just one thing in the way: Molly’s son Cyrus (Jonah Hill), who hates him. The film’s title might make you think of the pop singer with the same name, but thanks to a viral site, the filmmakers are setting you straight. The website, called “Not Miley Cyrus”, is basically just a hub for a slew of links. What are these links, you ask? They are mostly YTMND style websites that feature a flash video that combines basic animation or text with a short scene from the film. A few of the sites are a little different and focus on spoofing the Internet itself, like Cyrus Roulette and My Pee Spot. The sites are good for a quick laugh, but that’s about it. This may be inconsequential, but I was surprised the domain names used hadn’t already been taken, like AreYouDrunk.org. While I’m not sure what the purpose is of buying over a dozen domains with only a small payoff, it’s definitely an interesting venture by Fox Searchlight Pictures. See the trailer for Cyrus, in theaters June 18th, below. Viral Marketing CyrusJohn C. ReillyJonah HillMarisa TomeiMiley CyrusYTMND
“Prometheus” Viral Campaign Continues At WonderCon March 18, 2012March 21, 2012Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. Read More
The Muppets Parody Box Office Rival “Breaking Dawn” in New Online Posters November 15, 2011For those living under a rock, the beginning of the end is near for Summit Entertainment’s The Twilight Saga, as Breaking Dawn Part 1 opens in theaters this Friday. The Muppets make their return to the big screen the next Wednesday, so the Disney film has parodied their box office… Read More
ViralCast #17: Inglourious Basterds, Sherlock Holmes and More! August 24, 2009August 25, 2009This week on ViralCast, Scott, Matt and I discuss and review Inglourious Basterds . We talk about the Sherlock Holmes viral campaign and so much more! We had some technical problems that caused echos, but it’s not too bad. Make sure you check out the MovieViral.com Official Forum. (Inglourous Basterds… Read More