Jonah Hill’s New Movie Wants You To Know That It Is Not About Miley Cyrus Dan Koelsch, June 2, 2010June 2, 2010 The comedy Cyrus, written and directed by brothers Jay and Mark Duplass, stars John C. Reilly as a recent divorcee who falls in love with Molly (Marisa Tomei), but there’s just one thing in the way: Molly’s son Cyrus (Jonah Hill), who hates him. The film’s title might make you think of the pop singer with the same name, but thanks to a viral site, the filmmakers are setting you straight. The website, called “Not Miley Cyrus”, is basically just a hub for a slew of links. What are these links, you ask? They are mostly YTMND style websites that feature a flash video that combines basic animation or text with a short scene from the film. A few of the sites are a little different and focus on spoofing the Internet itself, like Cyrus Roulette and My Pee Spot. The sites are good for a quick laugh, but that’s about it. This may be inconsequential, but I was surprised the domain names used hadn’t already been taken, like AreYouDrunk.org. While I’m not sure what the purpose is of buying over a dozen domains with only a small payoff, it’s definitely an interesting venture by Fox Searchlight Pictures. See the trailer for Cyrus, in theaters June 18th, below. Viral Marketing CyrusJohn C. ReillyJonah HillMarisa TomeiMiley CyrusYTMND
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
It’s Official: J.J. Abrams’ Super 8 is About Area 51, Will Team Up With Steven Spielberg May 6, 2010May 6, 2010Despite a comment on our forums, I really didn’t see this coming. Some theaters had exclusive showings of Iron Man 2 for their employees and select people tonight at midnight, and the Super 8 teaser trailer was shown as well. After we confirmed that the secret film being produced by… Read More
‘Ghostbusters’ Donuts: Krispy Kreme Celebrates Film’s 30th Anniversary With Themed Donuts September 17, 2014September 17, 2014When there’s something strange in your neighborhood, the first people you call would be Ghostbusters. But when that strange activity is hunger, you need to call Krispy Kreme. The donut company recently announced that they will sell two marshmallow Kreme™-filled Ghostbusters donuts: Krispy Kreme’s Ghostbusters and Stay Puft Marshmallow Doughnuts… Read More