District 9 Cleans Up at Key Art Awards Dan Koelsch, June 12, 2010 The Key Art Awards, sponsored by The Hollywood Reporter, honor achievements in artwork and other promotional materials advertising films. Seems right up our alley, right? This year’s 39th annual event was held last night at Vibiana in Los Angeles, and one of our favorites, District 9, had quite the evening. Get the full details below. District 9 took home eight awards, mostly involving their viral campaign and unique outdoor advertising. They won four Best in Show awards, for Theatrical Print – Special Recognition (‘Report Non-Human’ signs), Theatrical A/V – TV Spots (MNU important message), Theatrical New Media (the digital side of the viral campaign), and Best Integrated Marketing Campaign (for the whole campaign). Pretty impressive! One of the more interesting off-shoot awards it got was for DVD Menu Design. This goes to show that every detail of a movie counts for something. Star Trek also got some love, as it won two Best in Show awards, one for Theatrical Print – Posters with its black and white poster, and another for Theatrical A/V – Trailers for their third theatrical trailer. There are a lot of other unique categories, so see all the winners at the Key Art Awards homepage. You can follow the awards on Twitter and Facebook. Viral Marketing awardsDistrict 9Star Trek
LOST: The Opening 4 Minutes of Season 6 January 29, 2010January 31, 2010ABC’s LOST is premiering its 6th and final season on February 2nd, 2010 at 8/7c and after the amazing cliff hanger of season 5, LOST fans have taken to the Internet to speculate what is happening, discuss previous seasons and episodes, and to argue over what will happen in season… Read More
The Crazies: A Viral Update November 29, 2009November 29, 2009Wow. It was just the other day I was writing about how there was nothing happening on the viral site for The Crazies remake. Well, things change. Not only did we get a list of representatives for the community of Ogden Marsh, IA and a sweet deal on a car… Read More
Viral Campaign For Final Season of “Breaking Bad” Begins May 9, 2012May 9, 2012In 2009, comedian Paul Scheer created a site called Damon, Carlton and a Polar Bear, where he would post artwork based on the show LOST. It started out as a joke but it eventually grew into a huge phenomenon and soon exclusive pieces of art by Olly Moss, Tyler Stout,… Read More