New Printed Image From Super 8 Viral Site Dan Koelsch, June 22, 2010 It’s been three weeks since we’ve had any progress in the Super 8 viral campaign, and while it’s no Rocket Poppeteers website, we do have an update. Get the scoop after the break. You should remember that when we found the first viral website for Super 8, Scariest Thing I Ever Saw, the remote computer had a print command window. When you selected to print, it simply printed out a page with the following text:Stop posting publicly. I can answer your questions. I have proof. >>>> Now, however, something different prints out. Take a look below. (Click for full size) There are so many questions. Who is this mysterious person who keeps sending us messages? What is this thing that “reactivated”? What does the computer owner (presumably Dan Morris) need to keep hidden? The photo included looks to be a dark room (maybe a basement?) with an image projected on the wall. That projected image looks to be a frame from the Super 8 teaser, which originally spelled out the name of the viral site. The letters we can see here are “VER”. There’s also a box on the side that has a post-it with the word “Sold” on it. The box also has the zip code “25801”, which is in West Virginia. Check out Unfiction for more analysis and photo editing. ARGs & Campaigns Viral Marketing Scariest Thing I Ever SawSuper 8
Full Super 8 Editing Room Video Revealed June 9, 2011As part of the viral campaign for Super 8, the website S8EditingRoom.com has slowly been revealing a film reel that shows the film’s monster and its technology being tested on. Now the reel is complete, and we get some great details from the spoiler-heavy video, and if you watch Super… Read More
Cars Gone Viral February 13, 2010February 13, 2010What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal? Don’t make a commercial…..make a film! That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how… Read More
Mad Men Parodies: Emmy Commercials and Don Draper’s College Orientation August 23, 2010August 23, 2010This seems to be the Summer of Mad Men, as the show is popping up everywhere. The Emmys are coming up this Sunday, and late night talk show host (and former laugher during SNL skits) Jimmy Fallon is hosting. To promote the television award show, NBC has two commercials with… Read More
Nice. I was wondering when they'd update this. I have a feeling the updates will be scattered for a while, I hope it picks up.