New Printed Image From Super 8 Viral Site Dan Koelsch, June 22, 2010 It’s been three weeks since we’ve had any progress in the Super 8 viral campaign, and while it’s no Rocket Poppeteers website, we do have an update. Get the scoop after the break. You should remember that when we found the first viral website for Super 8, Scariest Thing I Ever Saw, the remote computer had a print command window. When you selected to print, it simply printed out a page with the following text:Stop posting publicly. I can answer your questions. I have proof. >>>> Now, however, something different prints out. Take a look below. (Click for full size) There are so many questions. Who is this mysterious person who keeps sending us messages? What is this thing that “reactivated”? What does the computer owner (presumably Dan Morris) need to keep hidden? The photo included looks to be a dark room (maybe a basement?) with an image projected on the wall. That projected image looks to be a frame from the Super 8 teaser, which originally spelled out the name of the viral site. The letters we can see here are “VER”. There’s also a box on the side that has a post-it with the word “Sold” on it. The box also has the zip code “25801”, which is in West Virginia. Check out Unfiction for more analysis and photo editing. ARGs & Campaigns Viral Marketing Scariest Thing I Ever SawSuper 8
Twitter “Earlybird” Offers Free Ticket To Sorcerer’s Apprentice July 15, 2010Earlier this month, Twitter created a new account named “Earlybird“, which offers exclusive limited time deals, sneak-peeks, and other goodies. Yesterday, the Earlybird sung it’s first song, tweeting out information on how to get a free ticket to Disney’s latest film, The Sorcerer’s Apprentice . Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More
Nice. I was wondering when they'd update this. I have a feeling the updates will be scattered for a while, I hope it picks up.