Bungie’s Newest Project Has An Easter Egg Too Kris, June 26, 2010June 26, 2010 Bungie has been known to go into viral every once in a while. Halo 3: ODST had a humorous interaction with the superintendent A.I. “Virgil” and recently a site about Bungie Aerospace. To this day nothing much has changed, besides a little latin phrase. Find out more about “per audacia ad astra” after the jump. First off, know this: there’s still no word on what the aerospace project really is, but considerable speculation has linked it to Halo Reach’s Space Combat gameplay and starting a new branch of their company. That “per audacia ad astra” is a bugger though. However, a fan-run blog has made quite a connection.When translated, it says “boldly going into space.” Sound familiar? Well, if your not a trekkie, here’s another quote:Space… the Final Frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds; to seek out new life and new civilizations; to boldly go where no man has gone before.Yep, Bungie’s masterful easter egg skills are shown once again. Not only is it a reference to Virgil, it also hints to Star Trek’s famous opening quote. Nice one, Bungie, nice one.We’ll keep an eye on any recent changes, we do go beyond just movie viral news, so check in for any new stuff we find, or share it with us in the comments. ARGs & Campaigns Viral Marketing AerospaceBungie
Transformers 2 DVD: The Optimus Prime Experience October 20, 2009October 13, 2012Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented… Read More
25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” April 11, 2014It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First… Read More
Your Favorite Film Sites Get Targeted as “You’re Next” Continues to Ramp Up The Fun August 15, 2013August 14, 2013The end of Summer movie season is still in full swing with a few select films still left on the docket – one of which being the highly-anticipated horror film, “You’re Next”, directed by Adam Wingard (“V/H/S”, “A Horrible Way To Die”). With it’s impending release, Lionsgate Films has begun… Read More