Bungie’s Newest Project Has An Easter Egg Too Kris, June 26, 2010June 26, 2010 Bungie has been known to go into viral every once in a while. Halo 3: ODST had a humorous interaction with the superintendent A.I. “Virgil” and recently a site about Bungie Aerospace. To this day nothing much has changed, besides a little latin phrase. Find out more about “per audacia ad astra” after the jump. First off, know this: there’s still no word on what the aerospace project really is, but considerable speculation has linked it to Halo Reach’s Space Combat gameplay and starting a new branch of their company. That “per audacia ad astra” is a bugger though. However, a fan-run blog has made quite a connection.When translated, it says “boldly going into space.” Sound familiar? Well, if your not a trekkie, here’s another quote:Space… the Final Frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds; to seek out new life and new civilizations; to boldly go where no man has gone before.Yep, Bungie’s masterful easter egg skills are shown once again. Not only is it a reference to Virgil, it also hints to Star Trek’s famous opening quote. Nice one, Bungie, nice one.We’ll keep an eye on any recent changes, we do go beyond just movie viral news, so check in for any new stuff we find, or share it with us in the comments. ARGs & Campaigns Viral Marketing AerospaceBungie
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
‘X-Men: Days Of Future Past’ Viral Campaign Reveals Autopsy Images Of Unseen ‘First Class’ Mutants October 7, 2014October 7, 2014In X-Men Days of Future Past, Professor X is reminded by Magneto that he’s lost so much more than Mystique. That the mutants he knew from the beginning have fallen into the hands of humans who see mutants as a threat. Mutants like Angel and Banshee, even Azazel all have… Read More
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More