Bungie’s Newest Project Has An Easter Egg Too Kris, June 26, 2010June 26, 2010 Bungie has been known to go into viral every once in a while. Halo 3: ODST had a humorous interaction with the superintendent A.I. “Virgil” and recently a site about Bungie Aerospace. To this day nothing much has changed, besides a little latin phrase. Find out more about “per audacia ad astra” after the jump. First off, know this: there’s still no word on what the aerospace project really is, but considerable speculation has linked it to Halo Reach’s Space Combat gameplay and starting a new branch of their company. That “per audacia ad astra” is a bugger though. However, a fan-run blog has made quite a connection.When translated, it says “boldly going into space.” Sound familiar? Well, if your not a trekkie, here’s another quote:Space… the Final Frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds; to seek out new life and new civilizations; to boldly go where no man has gone before.Yep, Bungie’s masterful easter egg skills are shown once again. Not only is it a reference to Virgil, it also hints to Star Trek’s famous opening quote. Nice one, Bungie, nice one.We’ll keep an eye on any recent changes, we do go beyond just movie viral news, so check in for any new stuff we find, or share it with us in the comments. ARGs & Campaigns Viral Marketing AerospaceBungie
Freddy Krueger Wants His MTV (Again!) March 23, 2010March 23, 2010Gather ’round kids. I have a story to tell you. You may not believe this, but a long, long time ago, there were these things called “Music Videos”, and they could be seen all around the world on a station called MTV. I know, I know, “shut up Scott! MTV… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
Sherlockology Countdown Ends Early; “Sherlock” Series 3 Teaser Released Online August 2, 2013August 2, 2013This week, we’ve been covering a mysterious countdown run by Sherlock fan site Sherlockology which, in the sense of a traditional countdown, would have ended tomorrow some time. However, the countdown ended today, after the site posted another image, with a time rather than the number 1. Sherlockology has come… Read More