Bungie’s Newest Project Has An Easter Egg Too Kris, June 26, 2010June 26, 2010 Bungie has been known to go into viral every once in a while. Halo 3: ODST had a humorous interaction with the superintendent A.I. “Virgil” and recently a site about Bungie Aerospace. To this day nothing much has changed, besides a little latin phrase. Find out more about “per audacia ad astra” after the jump. First off, know this: there’s still no word on what the aerospace project really is, but considerable speculation has linked it to Halo Reach’s Space Combat gameplay and starting a new branch of their company. That “per audacia ad astra” is a bugger though. However, a fan-run blog has made quite a connection.When translated, it says “boldly going into space.” Sound familiar? Well, if your not a trekkie, here’s another quote:Space… the Final Frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds; to seek out new life and new civilizations; to boldly go where no man has gone before.Yep, Bungie’s masterful easter egg skills are shown once again. Not only is it a reference to Virgil, it also hints to Star Trek’s famous opening quote. Nice one, Bungie, nice one.We’ll keep an eye on any recent changes, we do go beyond just movie viral news, so check in for any new stuff we find, or share it with us in the comments. ARGs & Campaigns Viral Marketing AerospaceBungie
Avtr.com Updates October 16, 2009October 16, 2009When James Cameron’s “Avatar” released its first viral website weeks ago, I stated the only way the campaign could recoup the lost hype following Avatar Day was to be proactive about posting content. Since then, several updates have been made to avtr.com, and are worth a look for those interested in… Read More
Real Life Wonka Golden Ticket Search March 28, 2010If you’ve been on YouTube recently (or if you’re a huge fan of chocalate) you might see an ad about a Wonka Golden Ticket search that started early this month. It’s a great contest for the Willy Wonka Candy Company, but the search will be longer than you can expect,… Read More
Exclusive Crazies Comic Book Review February 17, 2010October 18, 2011Most films that have viral campaigns do so because there is so much backstory worth exploring, yet they cannot waste time (and pacing) in the film to flesh it all out. The Crazies falls into that category, as the events leading up to the outbreak are glossed over in favor… Read More