Viral Video: Bros Icing Movies

There is a controversial viral college game that’s been sweeping the nation in the past few months. The game is called “icing” and involves having to chug a Smirnoff Ice if presented to you. It’s gotten to the point where people will hide Smirnoffs for others to find. Icing has received enough notarity that the New York Times covered it, and Smirnoff helped take down the game’s unofficial homepage. Now College Humor has taken it to the next level by icing famous movie reveals.