Check Out These Crazy Building Ads for Inception Dan Koelsch, July 2, 2010 One of the basic ways to create viral buzz for any product is to simply have interesting advertisements. This of course works well with films, where you are trying to sell the film’s style and premise as a brand. Inception has gained a reputation as film with very original and artistic marketing, which makes sense given the film’s original and artistic style. Check out a great example of this after the break, in which building ads in New York are made to look like the building is part of the dream. Inception opens July 16th. Source: FirstShowing Viral Marketing
New Video For “They’re Here” Still Shows Very Little September 9, 2010 We still have just over a month until we understand what the film They’re Here is really all about. Sure, it’s pretty much certain that it’s about aliens and possibly an invasion (though the phrase “make contact” comes up), but we know nothing about the production itself, including who is… Read More
“Real Steel” Trailer Debuts Online May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Read More
High Res Image From “Prometheus” Unlocked on Viral Website Through Morse Code March 6, 2012March 21, 2012 The viral campaign continues for the Alien prequel that’s not an Alien prequel. Ridley Scott’s Prometheus has gone the viral route by focusing on Weyland Corp., including creating an official website where a bit of morse code was found on the About Us page. Find out what it reveals after… Read More
As far as advertising goes, those are pretty damn cool!Wonder if the building occupants are happy about 'em? 😉