Let Me In Viral Postcards From New Mexico Dan Koelsch, August 9, 2010 Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from New Mexico. Get the photos and details after the break. The postcard comes from Los Alamos, NM, which is the setting for Let Me In. It’s even stamped by the Albuquerque post office, so Overture really went out of their way to make it authentic. The back is view of the vast natural landscape just outside Los Alamos, while the front has morse code. Given that the viral site also had morse code, I imagine it will play some role in the film. The code translates to “I must be gone and live, or stay and die”, which is a line from Shakespeare’s Romeo and Juliet. In the film, Abby is a vampire who has to move from town to town finding prey without being caught, so the line fits. While I like getting things in the mail and find the items to be detailed and interesting, the overall purpose eludes me. This does not look to be part of any game or narrative, so it’s hard to to figure out what to make of it all. Check out my photos of the postcard below and let me know what you think. Viral Marketing Let Me InMail
That “The Walking Dead” Spoiler and the Death of Viral Marketing December 5, 2014December 6, 2014 As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode…. Read More
Sony Stores Offering Free “Skyfall” Tickets When You Demo Their $25,000 TV November 5, 2012November 5, 2012 The next James Bond picture, Skyfall, hits theaters this Friday. It’s already breaking box-office records in the U.K. and word is that this is the best Bond film ever. Well how would you like to see Skyfall for free? Several Sony Stores across the US are offering customers tickets to… Read More
Tron Tuesday: The Vehicles of Tron November 23, 2010November 25, 2010 Its Tron Tuesday again, which means Disney has released another TRON: Legacy-related promotion. We have seen posters, samples of the Tron: Legacy Score, and clips from the movie. This Tron Tuesday’s promotion comes in the form of a video featuring the vehicles of the Grid. Hit the jump to see… Read More