Piranha 3D Campaigns For An Oscar Dan Koelsch, August 17, 2010 One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it continues with their tongue and cheek “For Your Consideration” commercial, in which they vie for a Best Picture nomination from the Academy. Watch the funny video after the break.Piranha 3D: For Your Consideration from Piranha 3D Viral Marketing Viral Videos Academy AwardsawardsPiranha 3DViral video
Kids Reenact Five Best Picture Nominees January 26, 2011AOL has a video series called “Kids Act Out” in which they have children reenact an extremely short version of films, always in less than 60 seconds. In honor of the upcoming Academy Awards, they have five new videos to reenact five of the newly announced nominees. Watch Black Swan,… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
Salt: Day X Exists Mission 8, “Sniper”, Now Live July 7, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you secretly take photographs of a Day X package. This week, your shooting skills are put… Read More
The day this movie gets an oscar is the day that….shit, I don’t think anything can amount to that impossibility.