UK Zombie Film ‘Devil’s Playground’ Goes Viral Dan Koelsch, August 28, 2010August 28, 2010 Devil’s Playground is a UK film that is set to be released on DVD on October 11th. It stars a bunch of people you’ve never heard of, and looks to be a standard zombie flick. However, the people behind the film have made a pretty cool viral site that looks to tell the narrative how this zombie apocalypse came to be. Get the details after the break. The viral website for Devil’s Playground is for N-Gen Pharmaceuticals, which looks to be the company that starts everything going to hell. They are ‘currently’ in trials for a new drug called RAK-295, though the details on the nature of the drug or what it is for have yet to be disclosed. You can, however, follow on Twitter one of the participates, Angela M. (MyAnna Buring), who is about 27 if her Twitter handle is any clue. We learn that character Peter White (played by Colin “I’ve seen him somewhere before” Salmon) is a doctor at N-Gen, and you can even see a teaser trailer that is disguised as a promotional video (unembeddable currently). The obvious assumption is that the drug somehow accidentally creates zombies, similar to Resident Evil and I Am Legend. While the one-page viral website is a bit thin at the moment, according to Shock Till You Drop, who broke the news, the site should be updated regularly. Between that and Angela’s Twitter, we should learn more about what leads to the outbreak. We’ll keep an eye out. Despite the unknowns involved (even the director doesn’t have a resume), the only other UK-based zombie film I’ve seen (28 Days Later) is one of the best in the genre, so I’ll hold my judgement. Also, the genre has proven that big names aren’t important. Get more information on Devil’s Playground at IMDB. ARGs & Campaigns Viral Marketing Devil's PlaygroundN-Gen Pharmaceuticals
They’re Here: Believers Take The Street October 1, 2010Believers in 10/10/10 are hitting the streets of England as there are only 8 days left until the countdown ends for They’re Here. Quite a nice viral campaign, as the mystery of the simple signs has got to draw attention. You can see all the photos of these “believers” here,… Read More
Viral Video: The TV Theme Medley March 26, 2010Popular YouTube performer Freddie25 has built a following playing guitar, sometimes in very unique ways. Recently, the musician played a medley of over 20 popular TV themes by split-screening himself. Take a look after the jump. Read More
Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out April 14, 2011The past few days have seen a flurry of updates to the Super 8 viral campaign, culminating in /Film (and possibly other bloggers) receiving in the mail an actual Super 8mm film reel with a new clip for our mysterious S8editingroom footage. That viral site has also been updated with… Read More
The “CLICK HERE FOR TRIALIST INFORMATION” button link to the amazon page for the DVD… Maybe the “Trial Stats” increases with the number of pre-orders, and new content will be unlocked once it reaches 100%?