UK Zombie Film ‘Devil’s Playground’ Goes Viral Dan Koelsch, August 28, 2010August 28, 2010 Devil’s Playground is a UK film that is set to be released on DVD on October 11th. It stars a bunch of people you’ve never heard of, and looks to be a standard zombie flick. However, the people behind the film have made a pretty cool viral site that looks to tell the narrative how this zombie apocalypse came to be. Get the details after the break. The viral website for Devil’s Playground is for N-Gen Pharmaceuticals, which looks to be the company that starts everything going to hell. They are ‘currently’ in trials for a new drug called RAK-295, though the details on the nature of the drug or what it is for have yet to be disclosed. You can, however, follow on Twitter one of the participates, Angela M. (MyAnna Buring), who is about 27 if her Twitter handle is any clue. We learn that character Peter White (played by Colin “I’ve seen him somewhere before” Salmon) is a doctor at N-Gen, and you can even see a teaser trailer that is disguised as a promotional video (unembeddable currently). The obvious assumption is that the drug somehow accidentally creates zombies, similar to Resident Evil and I Am Legend. While the one-page viral website is a bit thin at the moment, according to Shock Till You Drop, who broke the news, the site should be updated regularly. Between that and Angela’s Twitter, we should learn more about what leads to the outbreak. We’ll keep an eye out. Despite the unknowns involved (even the director doesn’t have a resume), the only other UK-based zombie film I’ve seen (28 Days Later) is one of the best in the genre, so I’ll hold my judgement. Also, the genre has proven that big names aren’t important. Get more information on Devil’s Playground at IMDB. ARGs & Campaigns Viral Marketing Devil's PlaygroundN-Gen Pharmaceuticals
2012: Viral Commercial Brings Mainstream Attention August 26, 2009September 9, 2009I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few… Read More
Viral Video: Mad Men Promo in Kinetic Typography June 8, 2010Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men…. Read More
Help Fund “Showrunners”, A Documentary Featuring Joss Whedon, Damon Lindelof, and More December 6, 2012Des Doyle has worked in the Irish film industry for over 15 years, and he is a big fan of television. His interest in the Showrunner position has lead him to make a documentary that has been two years in the making. See the trailer for Showrunners: A Documentary Film… Read More
The “CLICK HERE FOR TRIALIST INFORMATION” button link to the amazon page for the DVD… Maybe the “Trial Stats” increases with the number of pre-orders, and new content will be unlocked once it reaches 100%?