UK Zombie Film ‘Devil’s Playground’ Goes Viral Dan Koelsch, August 28, 2010August 28, 2010 Devil’s Playground is a UK film that is set to be released on DVD on October 11th. It stars a bunch of people you’ve never heard of, and looks to be a standard zombie flick. However, the people behind the film have made a pretty cool viral site that looks to tell the narrative how this zombie apocalypse came to be. Get the details after the break. The viral website for Devil’s Playground is for N-Gen Pharmaceuticals, which looks to be the company that starts everything going to hell. They are ‘currently’ in trials for a new drug called RAK-295, though the details on the nature of the drug or what it is for have yet to be disclosed. You can, however, follow on Twitter one of the participates, Angela M. (MyAnna Buring), who is about 27 if her Twitter handle is any clue. We learn that character Peter White (played by Colin “I’ve seen him somewhere before” Salmon) is a doctor at N-Gen, and you can even see a teaser trailer that is disguised as a promotional video (unembeddable currently). The obvious assumption is that the drug somehow accidentally creates zombies, similar to Resident Evil and I Am Legend. While the one-page viral website is a bit thin at the moment, according to Shock Till You Drop, who broke the news, the site should be updated regularly. Between that and Angela’s Twitter, we should learn more about what leads to the outbreak. We’ll keep an eye out. Despite the unknowns involved (even the director doesn’t have a resume), the only other UK-based zombie film I’ve seen (28 Days Later) is one of the best in the genre, so I’ll hold my judgement. Also, the genre has proven that big names aren’t important. Get more information on Devil’s Playground at IMDB. ARGs & Campaigns Viral Marketing Devil's PlaygroundN-Gen Pharmaceuticals
Super 8 Viral Update: Audio Folder and New Print Out September 12, 2010September 12, 2010While the latest flare in the Super 8 viral campaign has been the updates to the Rocket Poppeteers website (along with the ice cream’s presence at Comic-Con), there’s still that pesky remote computer on Scariest Thing I Ever Saw (STIES). The PDP 11 computer now has a new print out… Read More
12 Days of Viral – DAY SIX December 18, 2009December 17, 2009On the sixth day of viral, my movie gave to me….. Password protection. This, by far, may be one of the most exciting parts of a viral. Once you see that screen where you have to enter a password, people go nuts trying everything from 1234 to the zip code… Read More
The Office: Kathy Bates Buys Dunder Mifflin January 31, 2010January 31, 2010NBC’s The Office is probably one of the funniest shows on TV right now, which is sadly one of the last great things NBC has going for it. The Office is about a camera crew following and documenting the events that happen at the paper supply company Dunder Mifflin. Dunder Mifflin has many branches… Read More
The “CLICK HERE FOR TRIALIST INFORMATION” button link to the amazon page for the DVD… Maybe the “Trial Stats” increases with the number of pre-orders, and new content will be unlocked once it reaches 100%?