Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past Dan Koelsch, September 11, 2010September 11, 2010 We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also received a package that contains some objects featured in the film. See what they are in the photo after the break. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire, and both their worlds come tumbling down. The film is set in the 1980s, so the props are meant to be iconic representations of that era. How are these particular objects used in the film? Owen’s favorite candy is Now and Later. There’s a scene (which was screened at Comic-Con), in which he offers her a piece, and it leads to an awkward moment. I’m not sure how the Romeo & Juliet book or the Rubik’s Cube come into play, but when we review the film, I’ll throw it in there. Based on my sources, this looks to be the end of the Let Me In viral campaign, but of course, if there is anything else, we’ll bring it to you. Let Me In opens nationwide on October 1st. ARGs & Campaigns Viral Marketing Let Me InMailNow and LaterRomeo & JulietRubik's Cube
District 9: Interview Round-Up August 12, 2009August 12, 2009District 9 opens in just two days, and there is a lot of press to show for it. The past few days have had numerous interviews from the director, Neill Blomkamp, all the way to the composer, Clinton Shorter. Here is a brief rundown of the interviews we’ve caught wind… Read More
Piranha 3-D Viral Updates June 1, 2010September 3, 2010A while back we mentioned the NSFW viral site linked to the Piranha 3-D film, and it has since then been updated. Not only are we still mentioning it’s NSFW, but we’re letting you know of some updates to the site. Including the greatest line ever muttered in a viral… Read More
Viral Marketing Buy an Album, Get “Fringe” Spoilers? January 8, 2011January 9, 2011I’m not a big fan of the J.J. Abrams sci-fi television show Fringe myself, but I watched a bit of the first season and thought it was interesting. Part of my problem was how complicated the plot was (as should be expected from an Abrams show, even on FOX), but… Read More