Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past Dan Koelsch, September 11, 2010September 11, 2010 We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also received a package that contains some objects featured in the film. See what they are in the photo after the break. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire, and both their worlds come tumbling down. The film is set in the 1980s, so the props are meant to be iconic representations of that era. How are these particular objects used in the film? Owen’s favorite candy is Now and Later. There’s a scene (which was screened at Comic-Con), in which he offers her a piece, and it leads to an awkward moment. I’m not sure how the Romeo & Juliet book or the Rubik’s Cube come into play, but when we review the film, I’ll throw it in there. Based on my sources, this looks to be the end of the Let Me In viral campaign, but of course, if there is anything else, we’ll bring it to you. Let Me In opens nationwide on October 1st. ARGs & Campaigns Viral Marketing Let Me InMailNow and LaterRomeo & JulietRubik's Cube
Fan-made District 9 Sites September 13, 2009April 20, 2010UPDATE: Fookinprawns.net is now live! Just like I thought, it has a soundboard of Wikus and our favorite lines from the film (including alien speech). The site even has T-Shirts to buy, so check it out! What is the ultimate type of viral marketing? Getting fans to do the advertising… Read More
Viral Video: NBC Spoofs E! The True Hollywood Story Using ‘The Blacklist’s Raymon “Red” Reddington September 29, 2014September 29, 2014What made The Blacklist‘s Raymond “Red” Reddington the man he is today? Well, fans of show may know or slightly know what is going on through Red’s head, considering the series is only in its second season. Now entering its second season, The Blacklist will give fans more insight as… Read More
Social Networks “Anchorman” Gets An Exhibit In DC And Ron Burgundy Answers Twitter Questions October 24, 2013November 17, 2013The Newseum, Washington, DC’s 250,000-square-foot museum dedicated to everything news-oriented, has a new exhibit opening up in November. One that celebrates the 2004 hit comedy, Anchorman: The Legend of Ron Burgundy. “Anchorman: The Exhibit” opens prior to the release of the film’s sequel, Anchorman 2: The Legend Continues. Will Ferrell has… Read More