Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past Dan Koelsch, September 11, 2010September 11, 2010 We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also received a package that contains some objects featured in the film. See what they are in the photo after the break. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire, and both their worlds come tumbling down. The film is set in the 1980s, so the props are meant to be iconic representations of that era. How are these particular objects used in the film? Owen’s favorite candy is Now and Later. There’s a scene (which was screened at Comic-Con), in which he offers her a piece, and it leads to an awkward moment. I’m not sure how the Romeo & Juliet book or the Rubik’s Cube come into play, but when we review the film, I’ll throw it in there. Based on my sources, this looks to be the end of the Let Me In viral campaign, but of course, if there is anything else, we’ll bring it to you. Let Me In opens nationwide on October 1st. ARGs & Campaigns Viral Marketing Let Me InMailNow and LaterRomeo & JulietRubik's Cube
District 9: Prop Gun Replicas For Sale February 5, 2010Director Neill Blomkamp’s District 9 is a great example of when Sci-Fi and Action are mixed together successfully. In District 9, the story goes that Wikus Van De Mere (Sharlto Copley) runs for his life from the M.N,.U (Multi-National United) and Nigerian gangs after an accident causes him to slowly transform… Read More
Watch Behind-the-Scenes Reactions To “Veronica Mars” Kickstarter Reaching Goal March 26, 2013March 26, 2013The Veronica Mars movie Kickstarter campaign took the Internet and movie industry by storm earlier this month when it reached its $2 million goal in record time. The film’s YouTube channel has put together a compilation of reactions to the goal being met by stars Kristen Bell, Ryan Hansen, Enrico… Read More
“Gone Girl” Trailer: Ben Affleck And David Fincher’s Drama Has Chills Running Down Your Spine July 7, 2014July 7, 2014The second trailer David Fincher‘s adaptation of Gone Girl, starring Ben Affleck and Rosamund Pike, as gone online. Based on the Gillian Flynn – she also wrote the screenplay – novel of the same name, Gone Girl is a story that reads like it has been ripped from the headlines…. Read More