Special Tron-Inspired Covers To Debut For Upcoming Marvel Comics Dan Koelsch, October 19, 2010October 19, 2010 While the big Disney/Marvel news this week may have been the official announcement of Disney taking over distribution of Marvel films from Paramount, we are seeing other ways in which Disney’s new ownership of the comics brand is taking effect. Disney is promoting its upcoming Tron Legacy by changing some Marvel comic book covers for November. Check them out after the break. Get full details on these comics and their releases at Comics Alliance. Thanks to Sajin for the heads up on this! Viral Marketing DisneyMarvelTron Legacy
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More
Muse Launch Viral Campaign for The Resistance July 19, 2009Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin,… Read More
Has the “Green Lantern” Viral Campaign Begun? November 18, 2010It is a big week for fans of Hal Jordan. On Tuesday, the teaser trailer for one of next summer’s most anticipated films, Green Lantern, premiered on Entertainment Tonight, and soon after was released online. The trailer will also be attached to the first part of Harry Potter and the… Read More