Tron Tuesday: Daft Punk’s “Derezzed” Music Video Michael Lee, October 26, 2010 It’s Tuesday, which means that Disney has released yet another Tron: Legacy promotion. This week we have the music video from Daft Punk for the song “Derezzed”. The video includes clips from the film and an intro by Michael Sheen asking Daft Punk to electrify the audience. Click the jump to see the video. The video itself seems a little short and seems more like a trailer than a music video. It actually clocks in at a minute and 43 seconds, well below the average of any music video. Still the music sounds great and I bet most of you can’t wait to see what Disney releases next Tuesday. Viral Marketing Daft PunkMusicTron Legacy
DC Entertainment Launches “Green Lantern” App June 10, 2011We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details! Read More
2012: Soren Ulfert Needs Your Help Hacking into the IHC! September 29, 2009September 29, 2009Looks like Soren Ulfert, formerly of the IHC, has finally found a purpose to his life after being abruptly fired from his position as Communications Director. As we reported before, Mr. Ulfert created his own blog, where he has now posted a new video, titled “Wheels Within Wheels“, after trying… Read More
Disney Monorails Tricked Out With Tron Lightcycles March 10, 2010Disney sure knows how to market their films. Along with a intricate viral campaign, the studio has started to utilize their other assets to promote Tron Legacy. The Monorail Trains at Disney World Resort in Orlando will be painted to resemble the Tron Legacy lightcycles as early as this month…. Read More