Tron Night Footage Reviewed and Interview with “Legacy” Writers Dan Koelsch, October 28, 2010October 18, 2011 Tron Night 2010 may be tonight, but Disney staff and select press got an advanced screening this morning of the 24 minute preview for Tron Legacy. We also got to talk to Legacy writers Edward Kitsis and Adam Horowitz (Felicity, LOST) in a roundtable setting. Listen to the audio from that interview after the break, as well as brief description into the footage shown (note: there are some small spoilers). Our own Steve Kidd will later detail the footage in conjunction with his take on the real Tron Night experience. Unfortunately, the Disney Studios lot in Burbank doesn’t have an IMAX screen, so we saw Tron Night Morning Edition on a regular 3D screen. First of all, it should be noted that only the scenes that take place in the digital world. This, along with the reveal of CLU 2 as the sort of overlord of the Grid, gives the movie a real Wizard of Oz feel, which we talk about in the interview. Also, a lot of the scenes screened have already been shown at least in part through trailers, promotional clips, and Comic-Con footage. We start with Alan Bradley (Bruce Boxleitner) telling Sam Flynn (Garrett Hedlund) that he was paged by Kevin Flynn (Jeff Bridges), even though he’s been missing for 20 years. Sam eventually decides to check it out and goes to Flynn’s Arcade, where he finds the hidden office. He gets transported into the digital world, where a recognizer picks him up. He is chosen to go to “Games”, and is dressed by some lovely ladies into his uniform. Then we see him fight a program with the light discs and win. Later, Quorra (Olivia Wilde) helps him escape the Grid and brings him to Kevin. Quorra seems to be Kevin Flynn’s apprentice, and I don’t think it was Kevin that sent that page to Alan. My thoughts on the preview are mixed. Everything looked great except the 3D. It was barely noticeable. Maybe on IMAX it pops out more, but it was negligible on the average-sized screen I saw it on. Also, I was disappointed that they showed a lot of what we had already seen. I will say that the light disc battle was pretty badass, and the visual effects overall are stunning. Listen to the roundtable interview below, in which Kitsis and Horowitz talk about all kinds of stuff, including the viral campaign (around the 11:50 mark and a few times after that). Subscribe to the podcast on Podcasts Viral Marketing interviewTron LegacyTron Night 2010
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More
“Transcendence” Viral Video Tags Furious Protest April 3, 2014The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny… Read More
We were at the San Francisco Metreon screening and it was epic, first a surprise Q&A with director Joseph Kosinski folowed by the footage! It was awesome! I agree with you the 3D took away from the footage we can do without it.