Tron Night Footage Reviewed and Interview with “Legacy” Writers Dan Koelsch, October 28, 2010October 18, 2011 Tron Night 2010 may be tonight, but Disney staff and select press got an advanced screening this morning of the 24 minute preview for Tron Legacy. We also got to talk to Legacy writers Edward Kitsis and Adam Horowitz (Felicity, LOST) in a roundtable setting. Listen to the audio from that interview after the break, as well as brief description into the footage shown (note: there are some small spoilers). Our own Steve Kidd will later detail the footage in conjunction with his take on the real Tron Night experience. Unfortunately, the Disney Studios lot in Burbank doesn’t have an IMAX screen, so we saw Tron Night Morning Edition on a regular 3D screen. First of all, it should be noted that only the scenes that take place in the digital world. This, along with the reveal of CLU 2 as the sort of overlord of the Grid, gives the movie a real Wizard of Oz feel, which we talk about in the interview. Also, a lot of the scenes screened have already been shown at least in part through trailers, promotional clips, and Comic-Con footage. We start with Alan Bradley (Bruce Boxleitner) telling Sam Flynn (Garrett Hedlund) that he was paged by Kevin Flynn (Jeff Bridges), even though he’s been missing for 20 years. Sam eventually decides to check it out and goes to Flynn’s Arcade, where he finds the hidden office. He gets transported into the digital world, where a recognizer picks him up. He is chosen to go to “Games”, and is dressed by some lovely ladies into his uniform. Then we see him fight a program with the light discs and win. Later, Quorra (Olivia Wilde) helps him escape the Grid and brings him to Kevin. Quorra seems to be Kevin Flynn’s apprentice, and I don’t think it was Kevin that sent that page to Alan. My thoughts on the preview are mixed. Everything looked great except the 3D. It was barely noticeable. Maybe on IMAX it pops out more, but it was negligible on the average-sized screen I saw it on. Also, I was disappointed that they showed a lot of what we had already seen. I will say that the light disc battle was pretty badass, and the visual effects overall are stunning. Listen to the roundtable interview below, in which Kitsis and Horowitz talk about all kinds of stuff, including the viral campaign (around the 11:50 mark and a few times after that). Subscribe to the podcast on Podcasts Viral Marketing interviewTron LegacyTron Night 2010
ViralCast #10: Terminator Salvation with Kevin Coll May 28, 2009April 15, 2011On this ViralCast, staff writer Matt and I are joined by a very special guest, Kevin Coll from FusedFilm.com. In the podcast, we talk mostly about Terminator Salvation and its viral campaign, but we also talk about viral in general, Cloverfield, District 9, and much more. This is our longest… Read More
7 Chances to Get Early Access to “Pottermore”! July 31, 2011The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy:… Read More
Viral Video Of “Devil’s Due” Marketing Campaign Scares New York To Death January 14, 2014Once again, New York City was struck by some sort of supernatural event created by a viral marketing team that just loves to scare people. Following in the footsteps of the Carrie telekinetic coffee ship viral campaign, comes a new scare tactic that is actually a promotion for the upcoming… Read More
We were at the San Francisco Metreon screening and it was epic, first a surprise Q&A with director Joseph Kosinski folowed by the footage! It was awesome! I agree with you the 3D took away from the footage we can do without it.