Tron Night Footage Reviewed and Interview with “Legacy” Writers Dan Koelsch, October 28, 2010October 18, 2011 Tron Night 2010 may be tonight, but Disney staff and select press got an advanced screening this morning of the 24 minute preview for Tron Legacy. We also got to talk to Legacy writers Edward Kitsis and Adam Horowitz (Felicity, LOST) in a roundtable setting. Listen to the audio from that interview after the break, as well as brief description into the footage shown (note: there are some small spoilers). Our own Steve Kidd will later detail the footage in conjunction with his take on the real Tron Night experience. Unfortunately, the Disney Studios lot in Burbank doesn’t have an IMAX screen, so we saw Tron Night Morning Edition on a regular 3D screen. First of all, it should be noted that only the scenes that take place in the digital world. This, along with the reveal of CLU 2 as the sort of overlord of the Grid, gives the movie a real Wizard of Oz feel, which we talk about in the interview. Also, a lot of the scenes screened have already been shown at least in part through trailers, promotional clips, and Comic-Con footage. We start with Alan Bradley (Bruce Boxleitner) telling Sam Flynn (Garrett Hedlund) that he was paged by Kevin Flynn (Jeff Bridges), even though he’s been missing for 20 years. Sam eventually decides to check it out and goes to Flynn’s Arcade, where he finds the hidden office. He gets transported into the digital world, where a recognizer picks him up. He is chosen to go to “Games”, and is dressed by some lovely ladies into his uniform. Then we see him fight a program with the light discs and win. Later, Quorra (Olivia Wilde) helps him escape the Grid and brings him to Kevin. Quorra seems to be Kevin Flynn’s apprentice, and I don’t think it was Kevin that sent that page to Alan. My thoughts on the preview are mixed. Everything looked great except the 3D. It was barely noticeable. Maybe on IMAX it pops out more, but it was negligible on the average-sized screen I saw it on. Also, I was disappointed that they showed a lot of what we had already seen. I will say that the light disc battle was pretty badass, and the visual effects overall are stunning. Listen to the roundtable interview below, in which Kitsis and Horowitz talk about all kinds of stuff, including the viral campaign (around the 11:50 mark and a few times after that). Subscribe to the podcast on Podcasts Viral Marketing interviewTron LegacyTron Night 2010
New Moon Trailer May 31, 2009May 1, 2010I know what you’re thinking. Dan, why do you care about New Moon? Well, for one, the Twilight saga books were pretty good. The film fell below it’s potential, but with a bigger budget and new director, I’m hopeful. I also liked the actors who played the characters. So, there’s… Read More
First Video and Images From Upcoming ‘Toy Story’ Short Revealed March 7, 2011March 7, 2011Ken was the breakout star of Pixar’s Toy Story 3, both on screen and during the marketing campaign. Now he and Barbie are back for the short “Hawaiian Vacation”, which will debut in front of Cars 2 in theaters. Sure, we’ve told you this before, but after the break we… Read More
Inception Viral Update Goes Nowhere June 7, 2010June 10, 2010When a viral campaign jumps out of the starting gate in a hurry, we get upset due to the high peak followed by a drop. Then, you have the complete opposite where a campaign just does nothing. So what happens when viral starts off leaving you guessing, followed by a… Read More
We were at the San Francisco Metreon screening and it was epic, first a surprise Q&A with director Joseph Kosinski folowed by the footage! It was awesome! I agree with you the 3D took away from the footage we can do without it.