Tron Tuesday: A New Clu 2.0 Poster and Five New Character Banners Michael Lee, November 2, 2010 Its Tuesday, which means Disney has released yet another Tron-elated promotion for their upcoming film Tron: Legacy. This time we have a poster of Clu 2.0, a program that looks like a young Kevin Flynn who is the film’s primary villain, as well as five new character banners. Click the link to see them all. So far we’ve only seen Clu 2.0 in a few short clips during the last trailer, but now we have our first full body glimpse of what the villainous program looks like. Jeff Bridges will be playing both Kevin Flynn and Clu 2.0 in the film, and his poster debuted on Myspace. Bridges talked about the technology that was able to make him look 30 years younger and how it relates to the film,Both this one and the first one, you were dealing with cutting edge technology within your industry, and that was very exciting. This one makes that one look so … there were no cellphones on that one, no internet, but the essence was the same of ‘doing this new thing.’ This technology that’s used here, is very exciting to me as an actor, because now I can play myself at any age. I can be a four year old kid and the actor would be me. That’s pretty wild! The people at Collider have also found five new Korean character banners. You can see them right below. What does Disney have in store for us next week? You will just have to come back here to find out. Viral Marketing Tron LegacyTron Tuesday
New Interactive 360° Tour Of “Frankenweenie” Set September 15, 2012October 17, 2012Briefly: Back in June, Disney released an interactive 360° tour of one of the sets of Frankenweenie. The Tim Burton-directed stop motion animation film is about a kid who brings his dog back to life, similar to Frankenstein. The first tour video featured Unit 23, one of the 35 sets… Read More
You’re Needed For “Mission Icefly”! June 18, 2011July 1, 2011As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,… Read More
Comic-Con: ‘9’ Viral in San Diego July 14, 2009June 6, 2010For those of you attending Comic-Con, the upcoming film 9 will have a mini viral campaign over the 4-day span. Take a ride on the 9 San Diego Pedicabs and be the first to see exclusive videos and content for 9 when you unlock the QR code. Make sure you… Read More