Smell Like Tangled’s Flynn Rider With ‘Smolder’ Dan Koelsch, November 10, 2010November 10, 2010 Disney Animation has released a new video on their YouTube account for Tangled. The fake ad is a spoof of those artsy commercials for fragrances. This time, we have the cologne called ‘Smolder by Flynn,’ which itself is poking fun of Flynn Rider’s look that is supposed to woo the girls. Take a look at the video after the break. Tangled, the animated tale of Rapunzel, opens in theaters on November 24th in 3D. We’ll have our review of the film on Monday, and later an in-depth review that includes the marketing for the film. Viral Marketing Viral Videos PerfumeSmolderTangledViral video
“Where Will You Be When It Happens?” – A Cryptic “Fringe” Countdown March 29, 2011March 29, 2011Late last week, FOX renewed J.J. Abrams’ sci-fi hit Fringe, which was on the verge of being cancelled since its shift to Friday nights. Luckily, fans continued to watch and the show hit a creative goldmine. The third season of Fringe is nearly over and a recently aired promo reveals… Read More
Warner Bros. Grows Bacteria Billboard For “Contagion” September 9, 2011Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that… Read More
Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue December 9, 2011December 9, 2011Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of… Read More