Smell Like Tangled’s Flynn Rider With ‘Smolder’ Dan Koelsch, November 10, 2010November 10, 2010 Disney Animation has released a new video on their YouTube account for Tangled. The fake ad is a spoof of those artsy commercials for fragrances. This time, we have the cologne called ‘Smolder by Flynn,’ which itself is poking fun of Flynn Rider’s look that is supposed to woo the girls. Take a look at the video after the break. Tangled, the animated tale of Rapunzel, opens in theaters on November 24th in 3D. We’ll have our review of the film on Monday, and later an in-depth review that includes the marketing for the film. Viral Marketing Viral Videos PerfumeSmolderTangledViral video
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More
Surfing Down New York City Streets for “Chasing Mavericks” October 24, 2012October 24, 2012The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down… Read More
‘RoboCop’ PSA Aims To Kill Drunk Drivers December 18, 2013December 18, 2013In an attempt to deter drunk driving this holiday season, Sony Pictures RoboCop and the National Highway Safety Administration have teamed for a brand new anti-drunk driving PSA. In it we see our titular hero apprehending suspects with the kind of technology our law enforcement can only dream of. Plus… Read More