TRON: Legacy Behind the Scenes Footage and Online Games Dan Koelsch, November 22, 2010November 25, 2010 A few updates came across this weekend for TRON: Legacy. First, a 15 minute B-Roll from Collider (set to Daft Punk music, no less), and second, some online games have been added to TronGames.com (which is hosted by Disney). See it all after the break. TronGames.com is an offshoot of Disney.com that offers five games set in the TRON world. One of the more interesting ones is called Tron Digital DJ, and it plays like a simplified Guitar Hero or Tap Tap Revenge (for the iPhone savvy) set to Daft Punk music. However, the game is rather hard. The other games are “Tron Light Cycle”, where you race through the Grid in a 3D environment, “Classic Tron”, “Discs of Tron”, and “Tron Legacy Disc Battle”, which looks like a cooler, more modern version of “Discs of Tron”, but is still shown as being “coming soon”. Check out all the games for yourself and let us know what you think of them. TRON: Legacy opens nationwide on December 17th in IMAX 3D. We’ll have our review of the film up way before that, and if you want more information on the viral campaign for the film, go to our TRON: Legacy Viral Page. Viral Marketing Viral News Viral Videos DisneyGameonline gameTron Legacy
Return of the Super 8 Secret (Updated) November 15, 2011November 15, 2011This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8…. Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More