Viral Video: Disney’s Count Up to 50th Animated Motion Picture Dan Koelsch, November 24, 2010 If you’ve even remotely read our site in the past few weeks, then you know that Disney’s Tangled came out in theaters today. This mark’s Disney’s 50th animated film, and to honor that benchmark, they have put together a highlight reel for all 50 films going back to 1937’s Snow White and the Seven Dwarfs. Watch the video after the break. The song featured in the video is “Dreams” by Brandi Carlile. Viral Marketing Viral Videos DisneySnow WhiteTangledViral video
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Watch: “TRON: Legacy” Projection Show In London December 5, 2010December 5, 2010Earlier this year, Iron Man 2 was featured in the world’s first Architectural Projection Mapping to incorporate live footage. Now TRON: Legacy follows suit with a 9 minute show projected on the Queen Elizabeth Hall in London. Check out the video footage of the show after the break. Read More