New ‘Star Wars Arcade’ App Seats You in the Millennium Falcon Alex Gerage, November 30, 2010 I don’t own an iPhone or the iPod Touch, so I have been unable to enjoy the thousands of apps that have come out in recent years. If I did though, this would be the first one I would download. THQ Wireless Inc. has released a new mobile game called Star Wars Arcade: Falcon Gunner. The first-person shooting game places you inside the Millennium Falcon as you battle TIE Fighters and Star Destroyers at different galaxy locales. Hit the jump to see a demo and learn about an awesome add-on the game provides. As if playing from the perspective of your favorite Star Wars heroes weren’t enough, THQ includes a feature in the game that allows you to play with your actual location as the backdrop:“For iPhone 3GS, iPhone 4 and iPod Touch 4G users, an optional augmented reality mode lets players use a device’s camera to overlay enemy fighters on top of their natural surroundings and the device’s compass or gyroscope to enable 360-degree, full body motion control movement. A free update scheduled to come over the next several weeks will also let users take and share augmented reality photos from within the Falcon‘s turret. On the iPad, players can use the native compass for a similar control scheme against high-definition graphics.”The accompanied demo video of a Tie Fighter battle over the New York City skyline is simply awesome. Be sure to check out the official Star Wars website for more information. Star Wars Arcade: Falcon Gunner can be downloaded now for $4.99 on iTunes. Viral Marketing iPhoneStar WarsVideo Game
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
“Begin Again” Viral Contest Gives Keira Knightley Some Style June 27, 2014June 27, 2014Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira… Read More