“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London Dan Koelsch, December 1, 2010December 1, 2010 Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. The three featurettes focus on the character Clu and the story: Along with other contests, Philips Norelco is offering free advanced screenings across the nation for TRON: Legacy in IMAX 3D. Some are already sold out, so get to the official site quickly to see if any are available. As far as I can tell, all the screenings are on December 15th, two days before the film opens in theaters. Speaking of cross-marketing, HP’s UK division is sponsoring a limited opening of Flynn’s Arcade in London. Check out a few of the photos from Unfiction member “fluff”. Unforunately, the place closes on Thursday, so if you want to play any games or see the awesome light show, you better hurry. BONUS: Here’s a video about the Light Bike design. Contests News Viral Marketing Viral Videos ContestsFlynn's ArcadeTron LegacyTron TuesdayViral video
Word of Mouth Viral: The Haiti Relief Efforts January 28, 2010October 18, 2011On January 13th, 2010 the small island of Haiti was devastated. Right before 5:00 PM, a magnitude 7.0 earthquake shook Haiti to it’s core. The earthquake caused massive damage and left thousands of Haitians homeless, and hundreds of thousands dead. Almost instantly, the popular social networking website Twitter was flooded… Read More
The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow May 1, 2013May 1, 2013Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.”… Read More
Swag From “Tron: Legacy” and “The Dark Knight” Viral Campaigns On Auction July 12, 2013July 12, 2013Briefly: Did you miss out on the cool swag from the viral marketing campaigns of The Dark Knight and Tron: Legacy? Well, you’re in luck. Today starts an auction for various items from these ARGs and more. The proceeds go to help fund ARGFest-o-Con 2013, which has its festivities in… Read More