“Tron Legacy” Viral Campaign’s Final Countdown Michael Lee, December 1, 2010December 1, 2010 After weeks of Internet viral activity, the Tron Legacy viral campaign hits the streets once again. We are only 16 days away from the big release and now the two-year viral campaign is coming to a close. The FlynnLives website has been updated with a message saying “The Final Countdown” has begun. If players manage to figure out the cryptic puzzle they will be taken to a new page. To find out what this page contains you will have to hit the jump.The site takes you to flynnlives.com/gygax/ where you are to solve a difficult puzzle (aren’t these puzzles always difficult though?) containing two large pentagons and six smaller pentagons. Fortunately the people over at unfiction forums have solved the puzzle and it revealed a new website flynnlives.com/digitalpulse/. As a reward for solving the cryptic puzzle the website unveiled a new 16 city viral marketing campaign and a countdown leading up to December 8th, what this campaign has in store for us is still unknown, but you can be sure that the movieviral team will be out on the field for this huge update. The site also contains a flyer for Kevin Flynn’s book tour that has been revised for 2010. If you still wanted to solve the puzzle, wikibruce says you have to apply the difference effect in order to match the patterns.“We need an operative on the ground in every city that Flynn visited. There is important evidence there, and we’re tracking down every shred of it.” Be sure to check back here at movieviral or at flynnlives.com/digitalpulse for any updates concerning the Tron Legacy Viral Campaign. ARGs & Campaigns Viral Marketing Flynn LivesTron Legacy
Viral Video Of “Devil’s Due” Marketing Campaign Scares New York To Death January 14, 2014Once again, New York City was struck by some sort of supernatural event created by a viral marketing team that just loves to scare people. Following in the footsteps of the Carrie telekinetic coffee ship viral campaign, comes a new scare tactic that is actually a promotion for the upcoming… Read More
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag April 23, 2014Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show… Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More