“Tron Legacy” Viral Campaign’s Final Countdown Michael Lee, December 1, 2010December 1, 2010 After weeks of Internet viral activity, the Tron Legacy viral campaign hits the streets once again. We are only 16 days away from the big release and now the two-year viral campaign is coming to a close. The FlynnLives website has been updated with a message saying “The Final Countdown” has begun. If players manage to figure out the cryptic puzzle they will be taken to a new page. To find out what this page contains you will have to hit the jump.The site takes you to flynnlives.com/gygax/ where you are to solve a difficult puzzle (aren’t these puzzles always difficult though?) containing two large pentagons and six smaller pentagons. Fortunately the people over at unfiction forums have solved the puzzle and it revealed a new website flynnlives.com/digitalpulse/. As a reward for solving the cryptic puzzle the website unveiled a new 16 city viral marketing campaign and a countdown leading up to December 8th, what this campaign has in store for us is still unknown, but you can be sure that the movieviral team will be out on the field for this huge update. The site also contains a flyer for Kevin Flynn’s book tour that has been revised for 2010. If you still wanted to solve the puzzle, wikibruce says you have to apply the difference effect in order to match the patterns.“We need an operative on the ground in every city that Flynn visited. There is important evidence there, and we’re tracking down every shred of it.” Be sure to check back here at movieviral or at flynnlives.com/digitalpulse for any updates concerning the Tron Legacy Viral Campaign. ARGs & Campaigns Viral Marketing Flynn LivesTron Legacy
“The Internship” Earns Rare Homepage Placement On Google February 14, 2013February 14, 2013If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean… Read More
“Avengers: Age Of Ultron” Panel: Ultron’s Path To Peace Means The Extinction Of Humanity July 26, 2014July 26, 2014Robert Downey Jr. Jeremy Renner, Chris Hemsworth, Chris Evans, Cobie Smulders, Samuel L. Jackson, Aaron Taylor-Johnson, Elizabeth Olsen, Paul Bettany, and James Spader all came to Comic-Con to promote Avengers: Age of Ultron. In addition to presenting some exciting footage, the cast talked about what it’s been like shooting the… Read More
“The Purge: Anarchy” Featurette: Frank Grillo Talks Surviving A 12 Hour Crime Spree July 1, 2014July 1, 2014We should all be excited about The Purge: Anarchy for a variety of reasons. One its a sequel to the low budget horror film that grossed $89 million on a $3 million budget. The other, is the fact that there is a nationwide Purge Breakout Fan Experience being carried out…. Read More