“TRON: Legacy” Roundtable Interviews With Writers Adam Horowitz and Eddy Kitsis, and Producer Justin Springer Michael Lee, December 4, 2010December 6, 2010 TRON: Legacy, Disney’s sequel to their cult hit of the 1980s will hit theaters in just a few days, and I got a chance to have a roundtable interview with the filmmakers to talk about the development of the film and how the viral marketing campaign played a factor. You can listen to the entire interviews after the break. One of the things that Tron is infamously known for is its weak storytelling. So how does a sequel avoid the repeating the same mistakes of its predecessor? You hire the guys from LOST. Adam Horowitz and Eddy Kitsis, the duo that helped bring the characters of LOST to life, brings Sam, Quorra, Kevin, Clu 2.0, Castor, and more to the big screen in a big way. In this roundtable interview with producer Justin Springer, we talk about the writing process and how much of a role the actors played offstage. Kitsis and Horowitz also commented viral campaign saying it was an important factor to the film as it was able to tell a story that the filmmakers could not fit into a hour and fifty minutes, and allowed audiences to become a part of that story. To hear more on how much of a role the viral marketing campaign played as well as the entire roundtable interview, click on the player below. Subscribe to the podcast on News Podcasts Adam HorowitzEddy KitsisinterviewJustin SpringerTron Legacy
Tron: Evolution Video Game Trailer & Gameplay Videos June 16, 2010June 16, 2010We haven’t talked much about the upcoming Tron: Evolution video game, but now we have even more footage that could give insights into the film it’s tagged to, Tron Legacy. Check out the new trailer and gameplay footage after the break. Read More
“The Hobbit” Begins Production, Launches A Facebook Page, and Releases Two New Set Photos March 21, 2011March 21, 2011The marketing world of The Hobbit is about to get broader and more in depth as the film has an official Facebook Page. Now we have seen many viral videos containing a music version of “They Are Taking the Hobbits to Isengard” and “Potatoes Remix” but Peter Jackson’s adaptation of… Read More
2012: New Sweepstakes and Another SFX Video October 17, 2009Sony must have a lot of overstock, because we have yet another contest for their film 2012. This time the winner gets their choice of cruises from Cruise West as part of their “Voyages of the Great Explorers”, and four runner-ups get various Sony electronics. You can check out the… Read More