“TRON: Legacy” Roundtable Interviews With Writers Adam Horowitz and Eddy Kitsis, and Producer Justin Springer Michael Lee, December 4, 2010December 6, 2010 TRON: Legacy, Disney’s sequel to their cult hit of the 1980s will hit theaters in just a few days, and I got a chance to have a roundtable interview with the filmmakers to talk about the development of the film and how the viral marketing campaign played a factor. You can listen to the entire interviews after the break. One of the things that Tron is infamously known for is its weak storytelling. So how does a sequel avoid the repeating the same mistakes of its predecessor? You hire the guys from LOST. Adam Horowitz and Eddy Kitsis, the duo that helped bring the characters of LOST to life, brings Sam, Quorra, Kevin, Clu 2.0, Castor, and more to the big screen in a big way. In this roundtable interview with producer Justin Springer, we talk about the writing process and how much of a role the actors played offstage. Kitsis and Horowitz also commented viral campaign saying it was an important factor to the film as it was able to tell a story that the filmmakers could not fit into a hour and fifty minutes, and allowed audiences to become a part of that story. To hear more on how much of a role the viral marketing campaign played as well as the entire roundtable interview, click on the player below. Subscribe to the podcast on News Podcasts Adam HorowitzEddy KitsisinterviewJustin SpringerTron Legacy
ViralCast #1: Flashback Series October 12, 2009October 13, 2009In our first ViralCast, originally debuting on February 20th of this year, former writer David and I introduce our readers to all the viral campaigns we were covering at the time. We were still a young site, less than a month old, so bare with us through our clunky podcast…. Read More
News Tron Tuesday: New Music Video for Daft Punk’s “Derezzed” December 7, 2010December 7, 2010The penultimate Tron Tuesday is upon us and with the release of the Tron: Legacy soundtrack in full swing today Disney has decided that today’s promotion would come in the form of a brand new Daft Punk music video for “Derezzed.” The video is a hybrid of the original Tron… Read More
Iron Man 2 Gets Promoted By Chocolate And Beyond April 4, 2010April 4, 2010Just about everyone loves Hershey’s chocolate and Stark Industries seems to finally understand it’s potential in advertisement. That, or Tony Stark, unlike batman, really likes chocolate. Hershey’s isn’t the only promotion for Iron Man 2 because Stark Industries knows that you need something to drink with your chocolate while watching… Read More