“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Enter The Secret Service By Taking The “White House Down” Skills Evaluation Test May 10, 2013April 15, 2015Have you ever wanted to join the secret service and help protect the President of the United States? Well now you can, sort of, with the Secret Service Skills Test for the new Roland Emmerich action film White House Down. The test will help you determine if you have what… Read More
“Baby Killer” Bound To Go Viral, Just Like “You Lie!” March 21, 2010Following Sunday night’s health reform vote, Congressman Bart Stupak was speaking to the House when he was interrupted by someone yelling the phrase “baby killer.” Stupak, who is the leader of Pro-Life Democrats, switched his vote from “No” to “Yes” following an agreement with President Obama to ensure that federal… Read More
VVRU: Super Bowl Edition February 6, 2012February 6, 2012So yesterday was the Big Game. No matter if you love football or loathe it, the best part of every Super Bowl is the commercials. And every year, some of those commercials hit it out of the park and some just fizzle. Last night was no exception. We’ve put together…Pages: 1 2 3 Read More
Why sample the clear pill when you can get the real thing on Amazon (yes, NZT-48 is real)? http://www.amazon.com/gp/product/B007SGWDOK