Michel Gondry Directs Jimmy Kimmel Live Dan Koelsch, January 15, 2011 As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch the whole thing after the break. Viral Marketing Viral Videos Jimmy Kimmel LiveMichel GondryThe Green Hornet
Receive a Call From the Takers August 20, 2010Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up… Read More
Incredible New Halo Reach Live Action Spot August 26, 2010August 26, 2010You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump. Read More
“The Internship” Earns Rare Homepage Placement On Google February 14, 2013February 14, 2013If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean… Read More