Michel Gondry Directs Jimmy Kimmel Live Dan Koelsch, January 15, 2011 As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch the whole thing after the break. Viral Marketing Viral Videos Jimmy Kimmel LiveMichel GondryThe Green Hornet
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
Viral Website For “Star Wars Rebels” Promotes TIE Fighters October 21, 2013Lucasfilm has created a website for their fictional company Sienar Fleet Systems, a major ship manufacturer in the Star Wars universe. The website, sienarfleetsystems.com, seems to have been made for the new animated show Star Wars Rebels, which debuts next year. It’s just an image right now (see above), but… Read More
Flash Forward: Fans Stage Blackout In Protest June 8, 2010You may have noticed that an ABC show ended recently answering fewer questions than it asked. No, we’re not talking about Lost, but another ABC show, Flash Forward. Fans think it ended too soon and are going to let ABC know how they feel on June 10th. Read More