Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots Alex Gerage, January 22, 2011 While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. Hit the jump to see what is in store.Even with an approximate $3 million price tag per 30 second spot, it appears movie studios are going all out as far as buying up space for some of 2011’s biggest releases. A number of films will have spots during the game, including a few that we have covered for their viral marketing efforts: Super 8, Limitless, Transformers: Dark of the Moon, Thor, Captain America: The First Avenger, Cowboys & Aliens, Pirates of the Caribbean: On Stranger Tides, and Rango. In what many deem is a cost effective decision, The Hollywood Reporter also notes that several films, including Battle: Los Angeles, The Eagle, Kung Fu Panda 2, Priest, and Just Go With It, will be represented during pregame festivities. As the big game approaches, expect to see more information emerge over what specifically viewers will see in these commercials. I know I am most excited to finally see some footage from Captain America: The First Avenger. If there’s a particular spot you are looking forward to, let us know what it is in the comments section below. The Super Bowl will air on Fox on February 6th. News Viral Marketing Battle: Los AngelesLimitlessSuper 8Super Bowl
How to Ruin a Viral: Make It “Official” May 27, 2009July 18, 2010What’s the best way to ruin a viral for a film? Slap the film’s logo on it. Read More
What Did You Think of Avatar Day Footage? August 22, 2009August 23, 2009Today was Avatar Day, in which IMAX theaters around the country showed a 16 minute preview of James Cameron’s upcoming epic 3D film about aliens and humans interacting on an exotic planet. If you were one of the lucky ones to get into this free screening, you got to see… Read More
The Official “LOST” Facebook Page Updates Timeline to Match Events Within the Show March 30, 2012You may not be following the Facebook page for ABC’s LOST considering it’s been off the air for almost two years, but you real fans may want to start. In honor of castmember Henry Ian Cusick (a.k.a. Desmond Hume) starring in the new ABC series Scandal, the LOST Facebook timeline… Read More