Aliens Have Destroyed My Home, But Now We Know More About Them! Dan Koelsch, February 22, 2011 No, this isn’t the rant of a crazy man. The Battle: Los Angeles viral campaign has ramped up with two new updates. First, we at MovieViral got mailed a letter from the W.A.T.C.H. group that contains a photo showing my home being destroyed by our alien enemy. Fortunately, we do know a bit more about said enemy thanks to an update on one of the film’s viral sites. Details after the break. The letter I received was to promote the W.A.T.C.H. Ops game we told you about last week, and included was a nice image of my apartment being bombed by the aliens. Check it out below.While I may not feel safe at the moment, at least the updated Unidentified Enemy viral site now has information on the hierarchy of the aliens. There’s even a detailed breakdown of the infantry units (as partially seen above). There may be more content updated since our original post about the site, so check it out and let us know if you see anything cool!For more information on Battle: Los Angeles and its viral campaign, check out our Battle: LA Viral Page. ARGs & Campaigns Viral Marketing Battle: Los AngelesMail
Tweet to See an Early Screening of “The Hunger Games” In Your Hometown February 29, 2012February 29, 2012Just 24 days remain until the release of Gary Ross’ adaptation of The Hunger Games, and to celebrate Lionsgate is allowing you, the fan, to see an early release of the movie via twitter. Only the top four will receive the prize based on how many people tweet a hashtag… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More
Tron Legacy Officially To Return to Comic-Con June 17, 2010This is one we saw coming from a mile away, but it’s nice to get the official word. Disney is bringing back Tron Legacy to San Diego Comic-Con 2010, this time with a panel that promises surprise guests. Read the complete press release after the break. Read More