Aliens Have Destroyed My Home, But Now We Know More About Them! Dan Koelsch, February 22, 2011 No, this isn’t the rant of a crazy man. The Battle: Los Angeles viral campaign has ramped up with two new updates. First, we at MovieViral got mailed a letter from the W.A.T.C.H. group that contains a photo showing my home being destroyed by our alien enemy. Fortunately, we do know a bit more about said enemy thanks to an update on one of the film’s viral sites. Details after the break. The letter I received was to promote the W.A.T.C.H. Ops game we told you about last week, and included was a nice image of my apartment being bombed by the aliens. Check it out below.While I may not feel safe at the moment, at least the updated Unidentified Enemy viral site now has information on the hierarchy of the aliens. There’s even a detailed breakdown of the infantry units (as partially seen above). There may be more content updated since our original post about the site, so check it out and let us know if you see anything cool!For more information on Battle: Los Angeles and its viral campaign, check out our Battle: LA Viral Page. ARGs & Campaigns Viral Marketing Battle: Los AngelesMail
Verizon’s Secret Campaign: Droid X Twitter Account Found June 21, 2010June 21, 2010If you watch TV, you’ve seen commercials for the new line of Android phones. One thing I’ve noticed is they all seem both creepy and catchy. Following that line of mystery, Verizon Wireless has launched a new, so far secret, campaign for the upcoming release of the Droid X. A… Read More
“Castle” Unveils Blog For Newlywed Characters January 13, 2012January 18, 2012Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More