Aliens Have Destroyed My Home, But Now We Know More About Them! Dan Koelsch, February 22, 2011 No, this isn’t the rant of a crazy man. The Battle: Los Angeles viral campaign has ramped up with two new updates. First, we at MovieViral got mailed a letter from the W.A.T.C.H. group that contains a photo showing my home being destroyed by our alien enemy. Fortunately, we do know a bit more about said enemy thanks to an update on one of the film’s viral sites. Details after the break. The letter I received was to promote the W.A.T.C.H. Ops game we told you about last week, and included was a nice image of my apartment being bombed by the aliens. Check it out below.While I may not feel safe at the moment, at least the updated Unidentified Enemy viral site now has information on the hierarchy of the aliens. There’s even a detailed breakdown of the infantry units (as partially seen above). There may be more content updated since our original post about the site, so check it out and let us know if you see anything cool!For more information on Battle: Los Angeles and its viral campaign, check out our Battle: LA Viral Page. ARGs & Campaigns Viral Marketing Battle: Los AngelesMail
Marvel Launches Interactive Guide to the Universe of Thor April 15, 2011April 17, 2011Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe… Read More
Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign March 20, 2014March 20, 2014With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is… Read More
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More