Aliens Have Destroyed My Home, But Now We Know More About Them! Dan Koelsch, February 22, 2011 No, this isn’t the rant of a crazy man. The Battle: Los Angeles viral campaign has ramped up with two new updates. First, we at MovieViral got mailed a letter from the W.A.T.C.H. group that contains a photo showing my home being destroyed by our alien enemy. Fortunately, we do know a bit more about said enemy thanks to an update on one of the film’s viral sites. Details after the break. The letter I received was to promote the W.A.T.C.H. Ops game we told you about last week, and included was a nice image of my apartment being bombed by the aliens. Check it out below.While I may not feel safe at the moment, at least the updated Unidentified Enemy viral site now has information on the hierarchy of the aliens. There’s even a detailed breakdown of the infantry units (as partially seen above). There may be more content updated since our original post about the site, so check it out and let us know if you see anything cool!For more information on Battle: Los Angeles and its viral campaign, check out our Battle: LA Viral Page. ARGs & Campaigns Viral Marketing Battle: Los AngelesMail
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More
“Transformers: Age Of Extinction” Viral Marketing Campaign Wants You To Report Transformer Activity March 4, 2014March 5, 2014The first full trailer for Transformers: Age Of Extinction is out, and so far it looks like everything you would expect to see in a Michael Bay film. But if you watched the trailer, you probably saw a billboard during the first few seconds of the trailer. And if you… Read More
25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” April 11, 2014It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First… Read More