Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself Dan Koelsch, March 19, 2011March 23, 2011 To call …In The Woods a documentary would be like calling Donnie Darko a family drama. Experimental filmmaker Jennifer Elster directs the mysterious film that has actors, scientists, and other prominent professionals go just where the title says. To match the mysteriousness of the film’s premise, an online experience has been created to let the audience join the journey. The film has a several people (Terrence Howard, Rufus Wainwright, Will Shortz, Ahmir ‘Questlove’ Thompson, Liya Kebede, Temple Grandin, Famke Janssen, Moby, Kent Cullers, Debra Winger, Dave Matthews, Jorgen Leth, Rosie Perez, Alan Cumming, Karen Black and Will Oldham) individually journey into the woods and follow clues. None know what awaits them, and none no what the film is about. Yoko Ono provides vocalizations for the score, the first time she’s ever done that.You can have your own journey by following clues across the Internet, starting at ITWPathway.com, created by Webby Award winning website design companies Champagne Valentine and Random Nu. Once you enter the site, you are presented with a first person viewpoint of woods that you can navigate through with your mouse. By going through, you randomly gain access to footage from the film, and to be honest, it’s all quite creepy.If you’d like to play along, get caught up with these clues already revealed:Yoko Ono reveals Clue Number One on the Imagine Peace website via a Twitter status entitled “I did something I’ve never done before…”.Will Shortz reveals Clue Number Two on WillShortz.com, leading you into the woods to find a hidden-puzzle; the answer will open future pathways.Bob Mankoff Clue Number Three at Headville.net. The key word is a pass code that will be necessary to proceed.So, there’s how to start your journey if you dare to continue. For more information on the film and game experience, check out InTheWoodsExperience.com, and follow …In The Woods on Facebook, Twitter, and YouTube. There are no details on how the film will be released, but Spring 2011 is the official date given, and the main site promises an April 15th date for the store and a tour TBA. Let us know what you think about this whole thing in the comments below. ARGs & Campaigns Viral Marketing Viral Videos In the WoodsViral video
Where is Alvin!? Help Find Everyone’s Favorite Chipmunk! November 1, 2011During a hand and footprint ceremony today, celebrating the release of their new film, Alvin and the Chipmunks: Chip-Wrecked, at the legendary Chinese Theater in Hollywood, Alvin and the Chipmunks frontman, Alvin, went missing! Jason Lee, who plays Dave Seville in the Chipmunk films, announced plans to locate Alvin. You… Read More
First “Looper” Mission Reveals New Image, Plus New Viral Website for Maxx Labs August 22, 2012As we warned you last week, today was the first Looper Network mission, and the reward was a production image from the film. Get the details after the break. Read More
The Soapbox: Why Can’t Sony Do Anything Right? June 17, 2009January 16, 2010Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why… Read More