Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself Dan Koelsch, March 19, 2011March 23, 2011 To call …In The Woods a documentary would be like calling Donnie Darko a family drama. Experimental filmmaker Jennifer Elster directs the mysterious film that has actors, scientists, and other prominent professionals go just where the title says. To match the mysteriousness of the film’s premise, an online experience has been created to let the audience join the journey. The film has a several people (Terrence Howard, Rufus Wainwright, Will Shortz, Ahmir ‘Questlove’ Thompson, Liya Kebede, Temple Grandin, Famke Janssen, Moby, Kent Cullers, Debra Winger, Dave Matthews, Jorgen Leth, Rosie Perez, Alan Cumming, Karen Black and Will Oldham) individually journey into the woods and follow clues. None know what awaits them, and none no what the film is about. Yoko Ono provides vocalizations for the score, the first time she’s ever done that.You can have your own journey by following clues across the Internet, starting at ITWPathway.com, created by Webby Award winning website design companies Champagne Valentine and Random Nu. Once you enter the site, you are presented with a first person viewpoint of woods that you can navigate through with your mouse. By going through, you randomly gain access to footage from the film, and to be honest, it’s all quite creepy.If you’d like to play along, get caught up with these clues already revealed:Yoko Ono reveals Clue Number One on the Imagine Peace website via a Twitter status entitled “I did something I’ve never done before…”.Will Shortz reveals Clue Number Two on WillShortz.com, leading you into the woods to find a hidden-puzzle; the answer will open future pathways.Bob Mankoff Clue Number Three at Headville.net. The key word is a pass code that will be necessary to proceed.So, there’s how to start your journey if you dare to continue. For more information on the film and game experience, check out InTheWoodsExperience.com, and follow …In The Woods on Facebook, Twitter, and YouTube. There are no details on how the film will be released, but Spring 2011 is the official date given, and the main site promises an April 15th date for the store and a tour TBA. Let us know what you think about this whole thing in the comments below. ARGs & Campaigns Viral Marketing Viral Videos In the WoodsViral video
Fan Made “John Carter” Trailer Actually Makes Sense of the Film February 22, 2012Are you excited for Walt Disney Pictures’ epic sci-fi film John Carter? Chances are that you aren’t, and that might be due to Disney’s marketing campaign, which has done a less than stellar job creating positive buzz. One of the big issues is that the film’s plot and characters are… Read More
Holy Websites, Batman! – A Viral In The Making? July 13, 2010July 13, 2010Remember the “Experience” from Sony? The one that handed us the viral sites, as opposed to letting us find them? You know, the ones from District 9 and 2012? Well apparently there is a viral campaign in the making that has been found, way before it started. What it’s for… Read More
“Dawn of the Planet of the Apes” Viral Videos Tease Tomorrow’s Trailer Premiere [Updated] May 7, 2014May 7, 2014Dawn of the Planet of the Apes feels a lot like it’s predecessor, Rise of the Planet of the Apes, in that despite its status as a franchise summer blockbuster, it’s looming July release feels under the radar. That may change tomorrow though, when the film’s theatrical trailer is scheduled to go… Read More