Fox Searchlight Launches a Powerful Website for “The Tree of Life” Michael Lee, April 7, 2011April 8, 2011 Terrance Malick’s The Tree of Life may be the film’s most highly anticipated films that is not a comic book adaptation, a sequel, or a film that is a preface to a much larger film. Now Fox Searchlight has launched a website promoting the new drama from Malick calling it Two Ways Through Life. This isn’t your ordinary site, although it may be familiar to those who experienced the Black Swan site. As the viewer of this site you are given the chance to take one of two paths (or both should you choose to do so). Hit the jump to find out more about it. The site has a total of 20 different tiled images with video clips embedded into them. Each image/clip reveals a different clip that corresponds to the path that you have taken. We also get a sample of the soundtrack that we will be hearing from the film. All of it makes for a very exciting film that I cannot wait for.From the Desk of Terrence Malick…..We trace the evolution of an eleven-year-old boy in the Midwest, Jack, one of three brothers. At first all seems marvelous to the child. He sees as his mother does with the eyes of his soul. She represents the way of love and mercy, where the father tries to teach his son the world’s way of putting oneself first. Each parent contends for his allegiance, and Jack must reconcile their claims. The picture darkens as he has his first glimpses of sickness, suffering and death. The world, once a thing of glory, becomes a labyrinth.From this story is that of adult Jack, a lost soul in a modern world, seeking to discover amid the changing scenes of time that which does not change: the eternal scheme of which we are a part. When he sees all that has gone into our world’s preparation, each thing appears a miracle—precious, incomparable. Jack, with his new understanding, is able to forgive his father and take his first steps on the path of life.The story ends in hope, acknowledging the beauty and joy in all things, in the everyday and above all in the family—our first school—the only place that most of us learn the truth about the world and ourselves, or discover life’s single most important lesson, of unselfish love. News Viral Marketing Viral News Fox SearchlightTerrance MalickThe Tree of Life
Listen: “Olympus Has Fallen” Press Conference March 19, 2013March 19, 2013The action-packed Olympus Has Fallen, about a former Secret Service agent who has to stop the takeover of the White House, opens in theaters this Friday. We’ll have our review on Thursday afternoon, but while you wait, you can listen to the press conference where the cast and director talked… Read More
New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary March 12, 2013Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral,… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
You’re kidding right. Terrance Mellanick? His name is spelled correctly only a few paragraphs down in the press release… Will the person in charge of this site please save this writer more embarrassment and fire him…