Marvel Launches Interactive Guide to the Universe of Thor Dan Koelsch, April 15, 2011April 17, 2011 Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe of Thor”. Get the details after the break. In the film, Thor (Chris Hemsworth) is the heir to the throne of the Realm of Asgard, but is banished to Earth by his father Odin (Anthony Hopkins) for being a hot-headed fool. Here on Earth, his god-like powers only exist if he has possession of the Mjolnir, a war hammer.The guide on the Marvel website features the military base camp set up around the hammer, which fell to earth in a different location (and presumably earlier) than Thor. By clicking on different locations, you can learn about various aspects of the film, including S.H.I.E.L.D., Jane Foster (Natalie Portman), Thor himself, and the world of Asgard. There are video clips, production stills, and even downloadable wallpapers for you to enjoy.Once you view all available content, you then have access to new content, and once you get to 100%, you get an easter egg image. While I have no idea what significance the image has to the film or comic, I won’t spoil it by embedding it here. Check out all the content for yourself and let us know what you think!Thor, directed by Kenneth Branagh, opens in theaters in the US on May 6th. Viral Marketing The AvengersThor
Warner Bros. Grows Bacteria Billboard For “Contagion” September 9, 2011Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that… Read More
2012: Ulfert Wants You to Tweet October 9, 2009As we wait for the rest of the clues from the drop locations to come in, Soren Ulfert has a request of us. In his latest video on his blog, Soren asks that everyone who is following the conspiracy add #TheIHC2012 to their Twitter statuses in order to make it… Read More
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More