Marvel Launches Interactive Guide to the Universe of Thor Dan Koelsch, April 15, 2011April 17, 2011 Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe of Thor”. Get the details after the break. In the film, Thor (Chris Hemsworth) is the heir to the throne of the Realm of Asgard, but is banished to Earth by his father Odin (Anthony Hopkins) for being a hot-headed fool. Here on Earth, his god-like powers only exist if he has possession of the Mjolnir, a war hammer.The guide on the Marvel website features the military base camp set up around the hammer, which fell to earth in a different location (and presumably earlier) than Thor. By clicking on different locations, you can learn about various aspects of the film, including S.H.I.E.L.D., Jane Foster (Natalie Portman), Thor himself, and the world of Asgard. There are video clips, production stills, and even downloadable wallpapers for you to enjoy.Once you view all available content, you then have access to new content, and once you get to 100%, you get an easter egg image. While I have no idea what significance the image has to the film or comic, I won’t spoil it by embedding it here. Check out all the content for yourself and let us know what you think!Thor, directed by Kenneth Branagh, opens in theaters in the US on May 6th. Viral Marketing The AvengersThor
ARGs & Campaigns D23 Expo 2013: New “Tomorrowland” Domain Ties Into Disney Expo And A Possible App August 9, 2013With Disney’s D23 Expo in full effect this weekend, it’s only a matter of time before we know more details about the secretive Tomorrowland project that’s being directed by Brad Bird. Well, to be exact, we should find out more about the movie during the Walt Disney Studios live action… Read More
The Dark Knight Rises: Bane T-Shirts and Map of Strike Zones Mailed Out December 16, 2011Warner Bros. has sent some film websites (not this one unfortunately, at least not yet) some really cool swag on the Eve of The Dark Knight Rises prologue debuting to the public as an attachment to certain IMAX showings of Mission: Impossible – Ghost Protocol. There’s a Bane t-shirt that… Read More
10 Awesome Uses of Augmented Reality Marketing December 27, 2009December 27, 2009Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we… Read More