Marvel Launches Interactive Guide to the Universe of Thor Dan Koelsch, April 15, 2011April 17, 2011 Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe of Thor”. Get the details after the break. In the film, Thor (Chris Hemsworth) is the heir to the throne of the Realm of Asgard, but is banished to Earth by his father Odin (Anthony Hopkins) for being a hot-headed fool. Here on Earth, his god-like powers only exist if he has possession of the Mjolnir, a war hammer.The guide on the Marvel website features the military base camp set up around the hammer, which fell to earth in a different location (and presumably earlier) than Thor. By clicking on different locations, you can learn about various aspects of the film, including S.H.I.E.L.D., Jane Foster (Natalie Portman), Thor himself, and the world of Asgard. There are video clips, production stills, and even downloadable wallpapers for you to enjoy.Once you view all available content, you then have access to new content, and once you get to 100%, you get an easter egg image. While I have no idea what significance the image has to the film or comic, I won’t spoil it by embedding it here. Check out all the content for yourself and let us know what you think!Thor, directed by Kenneth Branagh, opens in theaters in the US on May 6th. Viral Marketing The AvengersThor
ARGs & Campaigns D23 Expo 2013: New “Tomorrowland” Domain Ties Into Disney Expo And A Possible App August 9, 2013With Disney’s D23 Expo in full effect this weekend, it’s only a matter of time before we know more details about the secretive Tomorrowland project that’s being directed by Brad Bird. Well, to be exact, we should find out more about the movie during the Walt Disney Studios live action… Read More
“The Hunger Games” Viral Adds District Seals October 4, 2011October 6, 2011The Hunger Games viral hasn’t seen too much activity since its launch a few months ago. But now TheCapitol.pn site has been making a few updates. When you enter the site and scroll over to the right, you will notice district numbers on the official calendar. These posts tell you… Read More
Tribeca Film Fest Announces New Transmedia Award August 7, 2012The Tribeca Film Festival announced today that they would be creating a new award for transmedia projects to “celebrate new trends in digital media and recognize these transmedia creators who employ an innovative, interactive, web-based or multi-platform approach to story creation.” More after the break. Read More