Marvel Launches Interactive Guide to the Universe of Thor Dan Koelsch, April 15, 2011April 17, 2011 Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe of Thor”. Get the details after the break. In the film, Thor (Chris Hemsworth) is the heir to the throne of the Realm of Asgard, but is banished to Earth by his father Odin (Anthony Hopkins) for being a hot-headed fool. Here on Earth, his god-like powers only exist if he has possession of the Mjolnir, a war hammer.The guide on the Marvel website features the military base camp set up around the hammer, which fell to earth in a different location (and presumably earlier) than Thor. By clicking on different locations, you can learn about various aspects of the film, including S.H.I.E.L.D., Jane Foster (Natalie Portman), Thor himself, and the world of Asgard. There are video clips, production stills, and even downloadable wallpapers for you to enjoy.Once you view all available content, you then have access to new content, and once you get to 100%, you get an easter egg image. While I have no idea what significance the image has to the film or comic, I won’t spoil it by embedding it here. Check out all the content for yourself and let us know what you think!Thor, directed by Kenneth Branagh, opens in theaters in the US on May 6th. Viral Marketing The AvengersThor
Viral Video: Wikus and Charlize April 20, 2010We don’t see a lot of video spoofs on District 9 here at MovieViral, so it’s nice that we now have one starring Wikus himself, Sharlto Copley. In the Funny or Die video, which is after the jump, Wikus tries to get fellow South African Charlize Theron to present with… Read More
Exclusive: “Find Me Event” asks your help to stop the Architect September 16, 2011October 12, 2011A mystery is gearing up this October, and you could be the one person smart enough to crack it. The Architect needs tools, are you in? More after the jump. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More