Marvel Launches Interactive Guide to the Universe of Thor Dan Koelsch, April 15, 2011April 17, 2011 Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe of Thor”. Get the details after the break. In the film, Thor (Chris Hemsworth) is the heir to the throne of the Realm of Asgard, but is banished to Earth by his father Odin (Anthony Hopkins) for being a hot-headed fool. Here on Earth, his god-like powers only exist if he has possession of the Mjolnir, a war hammer.The guide on the Marvel website features the military base camp set up around the hammer, which fell to earth in a different location (and presumably earlier) than Thor. By clicking on different locations, you can learn about various aspects of the film, including S.H.I.E.L.D., Jane Foster (Natalie Portman), Thor himself, and the world of Asgard. There are video clips, production stills, and even downloadable wallpapers for you to enjoy.Once you view all available content, you then have access to new content, and once you get to 100%, you get an easter egg image. While I have no idea what significance the image has to the film or comic, I won’t spoil it by embedding it here. Check out all the content for yourself and let us know what you think!Thor, directed by Kenneth Branagh, opens in theaters in the US on May 6th. Viral Marketing The AvengersThor
Watch the First Episode of Interactive Social Film “The Beauty Inside” August 15, 2012The Beauty Inside is a new interactive web series from Toshiba and Intel, makers of the social film experience Inside. While the last time around we got to dive to the horror/thriller genre, this time we have a romantic comedy with a unique twist. The first episode debuted tonight, so… Read More
What Does New “Man of Steel” Countdown Lead To? June 5, 2013Briefly: We have yet another Kryptonian countdown for Man of Steel, this time hosted at ManofSteel.com/Nokia. The countdown ends at 9am PT/ 12 noon ET tomorrow, but what will we get? Considering the proximity to the film’s release, hopefully it’s a screening. We’ll keep you up to date as we… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More