Lionsgate Announces Its Cast for “The Hunger Games” Via Facebook Michael Lee, April 20, 2011April 20, 2011 Normally we would not report on casting news, but since there is a twist to this one, we here at MovieViral.com can make an exception. Lionsgate is developing the film adaptation of Suzanne Collins’ novel The Hunger Games with Gary Ross helming the director’s chair. Now the studio has found a creative way for announcing its cast that does not deal with blogs or Hollywood trade publications. Find out just how by hitting the jump.In an innovate move, the cast for The Hunger Games is being announced via Facebook. Monday, we learned that newcomers Dayo Okeniyi and Amanda Stenberg would play District 11 tributes, and yesterday Lionsgate posted that Jack Quaid and Leven Rambin have been cast as District 1 tributes Marvel and Glimmer. It would seem that Lionsgate is going directly to the fans to announce their castings for each district, rather than go to blogs or Hollywood trade sources. This is a great way for studios to speak to the fans and is the quickest way for Lionsgate to get reactions from them for each casting.Click the “Who Are the Tributes?” link on the official Facebook fan page to find out who is currently cast and to be updated on who will be cast.For those who are unfamiliar with the story of the “The Hunger Games,” the story chronicles a dystrophic Capitol which requires its twelve subjugated districts to pay tribute in the form of a teenage boy and girl, forced to participate in the annual “Hunger Games,” a fight-to-the-death live televised event. Katniss Everdeen’s little sister is chosen in the lottery to participate and Katniss volunteers to take her place. Although persevering through hardship is commonplace for Katniss, she must start making choices that weigh survival against humanity and life against love in order to win the games and return home. News Viral Marketing LionsgateThe Hunger Games
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
2 More “Paranormal Activity 2” Clips September 27, 2010September 27, 2010Yesterday, we posted 4 viral videos that are being sent out for Paranormal Activity 2, and now, 2 more have been found. When the first film came out, it relied on word of mouth, and footage of the audience. Now, this film is going into a beautiful direction of it’s… Read More
Universal Buys “Grim Night” After Trailer Goes Viral October 27, 2011October 27, 2011You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide… Read More