Lionsgate Announces Its Cast for “The Hunger Games” Via Facebook Michael Lee, April 20, 2011April 20, 2011 Normally we would not report on casting news, but since there is a twist to this one, we here at MovieViral.com can make an exception. Lionsgate is developing the film adaptation of Suzanne Collins’ novel The Hunger Games with Gary Ross helming the director’s chair. Now the studio has found a creative way for announcing its cast that does not deal with blogs or Hollywood trade publications. Find out just how by hitting the jump.In an innovate move, the cast for The Hunger Games is being announced via Facebook. Monday, we learned that newcomers Dayo Okeniyi and Amanda Stenberg would play District 11 tributes, and yesterday Lionsgate posted that Jack Quaid and Leven Rambin have been cast as District 1 tributes Marvel and Glimmer. It would seem that Lionsgate is going directly to the fans to announce their castings for each district, rather than go to blogs or Hollywood trade sources. This is a great way for studios to speak to the fans and is the quickest way for Lionsgate to get reactions from them for each casting.Click the “Who Are the Tributes?” link on the official Facebook fan page to find out who is currently cast and to be updated on who will be cast.For those who are unfamiliar with the story of the “The Hunger Games,” the story chronicles a dystrophic Capitol which requires its twelve subjugated districts to pay tribute in the form of a teenage boy and girl, forced to participate in the annual “Hunger Games,” a fight-to-the-death live televised event. Katniss Everdeen’s little sister is chosen in the lottery to participate and Katniss volunteers to take her place. Although persevering through hardship is commonplace for Katniss, she must start making choices that weigh survival against humanity and life against love in order to win the games and return home. News Viral Marketing LionsgateThe Hunger Games
David Fincher’s “The Social Network” Gets an Interactive Trailer, Breaks Down Facebook September 15, 2010Interactive trailers are becoming more popular lately, and its probably due to the fact you can cramp a lot of interesting stuff into the same package as a regular online trailer. Movies like Scott Pilgrim and Avatar have plenty to fill that space with, usually behind the scenes footage are… Read More
Super 8 To Start Filming Next Month In West Virginia August 20, 2010August 20, 2010There have been some interesting reports coming late last night about the upcoming shoot for J.J. Abrams’ Super 8. At least one report confirms that the Steven Spielberg-produced film from Paramount and Bad Robot will start shooting in September, while there are other indicators that Weirton, West Virginia is the… Read More
Viral Video Of “Devil’s Due” Marketing Campaign Scares New York To Death January 14, 2014Once again, New York City was struck by some sort of supernatural event created by a viral marketing team that just loves to scare people. Following in the footsteps of the Carrie telekinetic coffee ship viral campaign, comes a new scare tactic that is actually a promotion for the upcoming… Read More