Lionsgate Announces Its Cast for “The Hunger Games” Via Facebook Michael Lee, April 20, 2011April 20, 2011 Normally we would not report on casting news, but since there is a twist to this one, we here at MovieViral.com can make an exception. Lionsgate is developing the film adaptation of Suzanne Collins’ novel The Hunger Games with Gary Ross helming the director’s chair. Now the studio has found a creative way for announcing its cast that does not deal with blogs or Hollywood trade publications. Find out just how by hitting the jump.In an innovate move, the cast for The Hunger Games is being announced via Facebook. Monday, we learned that newcomers Dayo Okeniyi and Amanda Stenberg would play District 11 tributes, and yesterday Lionsgate posted that Jack Quaid and Leven Rambin have been cast as District 1 tributes Marvel and Glimmer. It would seem that Lionsgate is going directly to the fans to announce their castings for each district, rather than go to blogs or Hollywood trade sources. This is a great way for studios to speak to the fans and is the quickest way for Lionsgate to get reactions from them for each casting.Click the “Who Are the Tributes?” link on the official Facebook fan page to find out who is currently cast and to be updated on who will be cast.For those who are unfamiliar with the story of the “The Hunger Games,” the story chronicles a dystrophic Capitol which requires its twelve subjugated districts to pay tribute in the form of a teenage boy and girl, forced to participate in the annual “Hunger Games,” a fight-to-the-death live televised event. Katniss Everdeen’s little sister is chosen in the lottery to participate and Katniss volunteers to take her place. Although persevering through hardship is commonplace for Katniss, she must start making choices that weigh survival against humanity and life against love in order to win the games and return home. News Viral Marketing LionsgateThe Hunger Games
“Prometheus” Takes Over Ghost Station in Paris May 17, 2012May 17, 2012Here’s something a little different done by 20th Century Fox for the international release of Ridley Scott’s Prometheus. Our friend Anton Volkov has tipped us off to an abandoned metro station in Paris that has been transformed to look like the mysterious cave we’ve seen in the film’s trailers. Get… Read More
Archer “Debonair Repair” Rolls Into The Danger Zone January 10, 2014Briefly: It may not be as sleek as Archer’s Dodge Charger or as subtle as Krieger’s van with the illegal ass window tint that’s just rolling probable cause, but it’s probably one of the coolest marketing gags for FX’s animated-comedy spy show Archer. Between now and 6 PM EST, at… Read More
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More