Super 8 Viral Update: “They got to him” Dan Koelsch, April 24, 2011 When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help Josh find something called a “vitas relic” that is very powerful and others are after as well. Now we know that something has happened to Mysterio. Sarah is a friend of Josh’s, at least until Josh found out that she ran a conspiracy site called Revalistic after he told her about all the vitas relic stuff. She explained to him that she and the company she works for are after the vitas relic as well (the website’s name, an anagram for “vitas relic”, should have been a tip off), but that she can be trusted. We found their chat about this at Revalistic.com/explanation, using the password BXTSLWK729. Now that same page has been updated.They got to him. This just came in the mail. I know you don’t want me to but I’m going after the next piece. It’s in West Virginia, gonna take the car. I’ll call you from the road. Please don’t worry.The note is on a back of a picture of Josh’s parents, and it it looks to be from Mysterio, explaining that he has been found, and that he would have killed himself (presumably to prevent himself from talking). We also finally get his name, Alexander Kaslov. Take a look at both side of the note below. It’s interesting that the story has taken such a drastic turn. The movie is less than two months away, so we know that the viral needs to ramp up, and this is a good way to show that the stakes are high. What this means for the STIES website is unclear, since that was the primary way that Kaslov and Minker communicated. It’s still unclear whose computer it was emulating, but my guess would by Kaslov.Now we’ll probably follow Sarah down the rabbit hole as we try to find the vitas relic and figure out what it is. I originally thought it might be the film reel that is slowly coming together on S8 Editing Room, but there’s a good chance it’s the object in the film itself. This makes sense when you realize how much heat is on this mysterious object.What do you all think about this latest development? Get up to speed on the Super 8 ARG by checking out our Super 8 Viral Page. ARGs & Campaigns Viral Marketing Josh MinkerRevalisticS8 Editing RoomSuper 8
Angry Birds Teams Up With “Rio” January 31, 2011On April 15th, 20th Century Fox and Blue Sky Studios will be bringing you the animated film Rio, about a rare bird that gets sent to Rio de Janiero to mate. As a clever cross-promotion, Rovio’s popular Angry Birds game for mobile devices will get a Rio version in March…. Read More
Video: 3D Street Art for “Life of Pi” March 13, 2013From March 9-12, internationally recognized American chalk/street artist Tracy Lee Stum brought her spectacular interactive 3D street drawing to L.A. LIVE in Downtown Los Angeles as she paid tribute to Life of Pi, in honor of the March 12 home entertainment release. The drawing was inspired by a key scene… Read More
Facebook Apps for “Pitch Perfect” and CBS’s “Vegas” September 13, 2012Two new Facebook Apps debuted recently for very different projects. Universal’s musical comedy Pitch Perfect comes out next month, and their Facebook app involves internet memes. The new CBS television drama Vegas might be more serious, but their Facebook app is just as glitzy. Get the details on both after… Read More