Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
Another Inception Parody: Contraception August 9, 2010As to be expected, we’ve seen a lot of Inception parodies since Christopher Nolan’s large scale dream movie was released last month. Fortunately, they are mostly still funny, like this recent video from Bath Boys Comedy, in which the Leo DiCaprio character specializes in a very different type of security…. Read More
The Expendables Demand That You Don’t Press the Button August 11, 2012The cast of Expendables 2 really don’t want you to press that button. Lionsgate has created the DontPressTheButton.com, where stars Terry Crews and Dolph Lundgren yell at you to not press the red button in the middle of the screen. When you do press it, you get some short clips… Read More
“Seinfeld Today” Twitter Account Imagines Modern Episode Synopses December 13, 2012December 13, 2012Hot on the heels of @TNG_S8, the parody Twitter account posting synopses of the “unaired” eighth season of Star Trek: The Next Generation, comes a similarly styled feed about everyone’s favorite show about nothing, Seinfeld. Run by Buzzfeed sports editor Jack Moore with help from comedian Josh Gondelman, @SeinfeldToday answers… Read More