Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
New “Walking Dead” Web Series Debuts October 1st September 23, 2012September 23, 2012Last year, AMC released a short web series before the Season 2 premiere of The Walking Dead, giving us a glimpse into this world from another angle. Leading up to Season 3 of the zombie series, AMC is back at it again. Get the details after the break. Read More
Bring “Attack the Block” to Your City! August 1, 2011One of this summer’s most raved about films, Attack the Block, is getting released in 6 markets across the United States and Canada: Boston, Orlando, Atlanta, Dallas, Washington, D.C., and a sixth undetermined market that will be chosen by fans. Want to learn how to bring the movie to your block?… Read More
Featured App: “The Devil Inside” for iPhone, iPod, And iPad December 28, 2011July 29, 2012There are far more ways to experience a film beyond the theaters. Apps for your smart phone or tablet are the newest form, and that’s where I come in. My job is to weed out the bad and send through the good. Today’s featured app is “The Devil Inside” for… Read More