Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
“The Muppets” Being Green Trailer June 16, 2011June 16, 2011No, the title isn’t the Muppets’ marketing green technology or sustainability, its another trailer parody of this summer’s blockbusters. This time a spoof of the upcoming Green Lantern trailer. Disney did the exact same thing before The Hangover Part II made its theatrical debut back in May, with The Fuzzy… Read More
‘Star Wars: The Force Awakens’ Chracter Names Revealed On Trading Cards December 11, 2014December 11, 2014Normally we’d learn about characters through the source material, a plot synopsis, or straight from the cast or crew. But given that everyone is so tight-lipped about Star Wars: The Force Awakens, trying to get information like names of the characters is next to impossible. We already know that the… Read More
Sony’s “Elysium” Gets New Viral Website and Sneak Peeks April 1, 2013April 25, 2013Elysium is an upcoming sci-fi action film from writer/director Neill Blomkamp. In the future, the rich live on a luxurious space station that orbits the desolate Earth, but one man (Matt Damon) has to find a way up there to get the medicine he needs. We’ve seen the film’s studio… Read More