Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence December 20, 2013December 20, 2013Aside from having a towering presence in Marc Webb‘s The Amazing Spider-Man, OsCorp lacked its two of its most prolific characters: Norman and Harry Osborn. As the first film established, OsCorp doctors were working around the clock (and off the books) to find a cure for an ailing Norman Osborn… Read More
“Prometheus” Viral Vid: Meet David, Weyland Industries’ Latest Android April 17, 2012April 17, 2012“What is it about robots that makes them so robotic?” We’ve seen some very exciting reveals from the Weyland Industries Prometheus viral in the past month. First we saw Guy Pearce as Peter Weyland in a TEDTalk from 2023. Then we were able to invest in Weyland Industries and got… Read More
Post-2012 World Leader Election Coverage September 3, 2009September 3, 2009If you haven’t heard by now, you must be living under a rock. The Institute for Human Continuity is looking for a post-2012 world leader and it could be you! Of course, we have our very own Scott Caldwell running, but what’s the fun if you’re only an advocate? Sign… Read More