Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
Fan Creates Replica of “Community” Video Game June 7, 2012I was a little late to the game, but Community has become one of my favorite television shows of all time. The NBC comedy about a study group at a Colorado community college has become a cult hit, thanks in part to its plethora of pop culture references and “meta-humor”…. Read More
Super 8: More Theories From The Trailer March 16, 2011Since we’ve seen the first feature length trailer for J.J. Abrams’ Super 8 (which is now available in HD on Apple.com), the internetz have been hard at work dissecting it for any clues. We’ve shown you a few things we noticed, but now there are more theories regarding what we… Read More
The Buzz: Lots of Comic Book News, Alice in Wonderland Makes $1 Billion, Hollywood Deaths, and More May 29, 2010June 6, 2010The Buzz is a feature in which we round up the biggest and most popular film and television stories of the week. Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here. Check out all the stories after the… Read More