Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
Avatar News Roundup: Big Opening, 3D TV Prospects Improve, and a Real Pandora? December 21, 2009December 21, 2009With reports of Avatar‘s budget ranging from $230 to $500 million, the big question on everyone’s mind (at least in the blogosphere) has been whether the 20th Century Fox film could make back its money. Well, if the low-end guesses are accurate, then James Cameron and the gang can already… Read More
Intro to “9” Viral Campaign June 17, 2009July 7, 2009The trailer for Tim Burton’s latest freak show film 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a… Read More
“G.I. Joe: Retaliation” Viral: Cobra is Calling You to Join their Special Forces April 25, 2012April 25, 2012It would sound really bad if I asked you if I gave you an exciting opportunity to join a terrorist organization, but considering this is for Cobra, I think I can make an exception. A viral campaign for G.I. Joe: Retaliation has launched in the form of a Cobra Special… Read More