Green Lantern Ad Reveals a Possible Viral Michael Lee, May 6, 2011December 26, 2011 While the second trailer for the Green Lantern was released yesterday, fans and audiences have yet to see anything that resembles an ad. In what may be its darkest hour, a viral campaign may be that glimmer of light the film needs to kick things off. Hit the jump to see what Warner Brothers has in store for us. Bleeding Cool was the first to report what could be a potential viral campaign for the upcoming flick directed by Martin Campbell. At the end of the current Green Lantern comic book is an ad for a website called www.newtonastronomers.com. The website is a blog about amateur astronomers who look through their telescopes and have been doing so for several years now. This probably would have to do with either the cloud formed aliens that we have been seeing or Hal Jordan himself has he shoots through the sky.But the ad is more than just about a blog, it is a call to Dr. Amanda Waller (played by Angela Bassett) to give access to the NASA Spitzer Space Telescope those amateurs so can find out what is really out there. The site also offers a link to Dr. Waller’s personal blog http://drwaller.netSo what does this mean? Will there be an ARG? At this point in time I would hope so since WB had shelled out another $9 million dollars for this movie. You would think a portion of that would go to the marketing team. We can only hope that this does lead to one amazing viral. If you look to your left you will see an ad for a Green Lantern boot camp as well. The site is actually a game where you face some of the most famous lanterns before facing Sinestro himself. News Viral Marketing Viral News The Green Lantern
Kings’ Landing From “Game of Thrones” Recreated In Detail on Minecraft January 30, 2013Minecraft is an amazing game that is so simple yet so complicated at the same time. The free-roaming online building game allows you to create entire worlds in surprising detail. Case in point, a group of players have gone to great lengths to recreate King’s Landing, the capital of Westeros… Read More
Tron Legacy: Expect New Trailer Saturday? February 25, 2010February 26, 2010UPDATE: The tickets on PitCell are now live, get yours! It looks like you can expect a new Tron Legacy trailer Saturday on the FlynnLives website. As we reported yesterday, an exclusive limited even will be taking place in five locations all around the world. Well, now the /derez page… Read More
Another Transmission Precedes “Man of Steel” Homepage May 21, 2013May 21, 2013Briefly: Last month, the Man of Steel viral campaign got a jolt in the form of a transmission from Zod to Superman. In a similar fashion, the Man of Steel homepage has another transmission when you first enter the site. We have the same static noise, but with “You Are… Read More