“Thor” Press Kit Causes a Scare at Bus Stop Michael Lee, May 19, 2011May 19, 2011 Normally press kits are tools from studios given to bloggers, newspaper journalist, and even T.V. journalists to push whatever it is they will be releasing. It is also a great marketing tool. But when a press kit becomes a threat to our security, then it raises some high brows. Hit the jump to see how the latest Thor press kit caused quite a stir in one neighborhood.The images comes courtesy from our friends at Jalopnik. A briefcase-shaped press kit with the Acura logo clearly stamped onto it caused a bomb scare and an evacuation at a bus station in Ann Arbor, Mich. Apparently it was dropped off in a recycle bin just outside the offices of Automobile, where it was never picked up. The bin is located adjacent to a bus terminal where someone saw it and mistaken it for a bomb.Of course the police and bomb squad were brought in to investigate, but the situational was quickly defused when it was discovered that the kit was of no immediate threat to anyone.In that person’s defense, the kit did have detonate written on it and there were illustrations of explosions drawn in the middle of running children and what seems to be a government building. Also the word atomize was written below a flip switch.I am just a little disappointed that the caller didn’t even attempt to reanimate the scorpion and battle it, if he knew any better he would of reanimated the scorpion and used the top buttion as the one that does not detonate. Sadly the caller shouldn’t be expecting any messages coming from Nick Fury anytime soon. Viral Marketing Viral News Thor
Reporter Killed On Camera For “The Darkest Hour” December 21, 2011Summit Entertainment’s alien invasion film The Darkest Hour opens on Christmas Day. To get you in the holiday spirit, the studio has released a viral video that shows a Russian reporter getting killed by the aliens as their invasion begins. Check out the video after the break. Read More
Become a Test Subject For the Human Preservation Project May 24, 2011June 1, 2011A MovieViral reader who goes by Jonny Quest has clued us in to a pretty interesting alternate reality game website. The site is TestSubjectsNeeded.com, and is part of what these people are calling the Human Preservation Project. What is it for, and was it found? Get the details after the… Read More
Create a LOST Fan Promo and Get On TV! March 2, 2010The series finale of ABC’s LOST is just over two months away, and the network is celebrating by letting you, the fans, create your own promo for the event. I’m sure you’ve seen plenty of YouTube videos made by fans by cutting together clips, and now those “artists” can get… Read More