“Thor” Press Kit Causes a Scare at Bus Stop Michael Lee, May 19, 2011May 19, 2011 Normally press kits are tools from studios given to bloggers, newspaper journalist, and even T.V. journalists to push whatever it is they will be releasing. It is also a great marketing tool. But when a press kit becomes a threat to our security, then it raises some high brows. Hit the jump to see how the latest Thor press kit caused quite a stir in one neighborhood.The images comes courtesy from our friends at Jalopnik. A briefcase-shaped press kit with the Acura logo clearly stamped onto it caused a bomb scare and an evacuation at a bus station in Ann Arbor, Mich. Apparently it was dropped off in a recycle bin just outside the offices of Automobile, where it was never picked up. The bin is located adjacent to a bus terminal where someone saw it and mistaken it for a bomb.Of course the police and bomb squad were brought in to investigate, but the situational was quickly defused when it was discovered that the kit was of no immediate threat to anyone.In that person’s defense, the kit did have detonate written on it and there were illustrations of explosions drawn in the middle of running children and what seems to be a government building. Also the word atomize was written below a flip switch.I am just a little disappointed that the caller didn’t even attempt to reanimate the scorpion and battle it, if he knew any better he would of reanimated the scorpion and used the top buttion as the one that does not detonate. Sadly the caller shouldn’t be expecting any messages coming from Nick Fury anytime soon. Viral Marketing Viral News Thor
James Cameron Interviewed Underwater for “Sanctum” February 5, 2011With the underwater cave thriller Sanctum getting mixed reviews at best on its opening weekend (including our own), it’s no surprise that Universal Pictures and producer James Cameron are trying crazy promotional stunts to get people excited for the film. That apparently includes having Cameron get interviewed while in a… Read More
Declare Your Independence with Apple Pies from “Tammy”! [Updated More Times And Locations Added] June 25, 2014June 27, 2014Briefly: In Warner Bros. road trip comedy, Tammy, the titular character robs her own workplace, making off with a sack full of mini apple pies. In celebration of the July 4th release of the film, a Tammy-inspired cart will be in Farragut Sqaure (17th St. NW) in Washington, D.C. this… Read More
Tourism New Zealand Hosts “The Hobbit” Contest at Comic-Con June 30, 2012If you’re a big fan of the Lord of the Rings series and are looking forward to this December’s The Hobbit: An Unexpected Journey, then you might want to get down to San Diego Comic-Con this year. Tourism New Zealand is hosting a contest where you get a 6 day… Read More