Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Thor” Press Kit Causes a Scare at Bus Stop

Michael Lee, May 19, 2011May 19, 2011

Normally press kits are tools from studios given to bloggers, newspaper journalist, and even T.V. journalists to push whatever it is they will be releasing. It is also a great marketing tool. But when a press kit becomes a threat to our security, then it raises some high brows. Hit the jump to see how the latest Thor press kit caused quite a stir in one neighborhood.

The images comes courtesy from our friends at Jalopnik. A briefcase-shaped press kit with the Acura logo clearly stamped onto it caused a bomb scare and an evacuation at a bus station in Ann Arbor, Mich. Apparently it was dropped off in a recycle bin just outside the offices of Automobile, where it was never picked up. The bin is located adjacent to a bus terminal where someone saw it and mistaken it for a bomb.

Of course the police and bomb squad were brought in to investigate, but the situational was quickly defused when it was discovered that the kit was of no immediate threat to anyone.

In that person’s defense, the kit did have detonate written on it and there were illustrations of explosions drawn in the middle of running children and what seems to be a government building. Also the word atomize was written below a flip switch.

I am just a little disappointed that the caller didn’t even attempt to reanimate the scorpion and battle it, if he knew any better he would of reanimated the scorpion and used the top buttion as the one that does not detonate. Sadly the caller shouldn’t be expecting any messages coming from Nick Fury anytime soon.

Viral Marketing Viral News Thor

Post navigation

Previous post
Next post

Related Posts

Abraham Lincoln Is Now On Twitter

February 11, 2011

It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln.

Read More

Exclusive Interview: Greg Broadmore of Weta Workshop (District 9 Designer)

September 15, 2009January 8, 2010

When you were watching District 9, what was your favorite part? For some of you it was when Wikus took control of the Exo suit and led Christopher back to his son. For others it may be when Christopher and his son began ascending to the mother ship; personally, my…

Read More

LOST: Book Oceanic Flights and Are There Too Many Questions To Answer?

January 28, 2010January 28, 2010

ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to  viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.