“Thor” Press Kit Causes a Scare at Bus Stop Michael Lee, May 19, 2011May 19, 2011 Normally press kits are tools from studios given to bloggers, newspaper journalist, and even T.V. journalists to push whatever it is they will be releasing. It is also a great marketing tool. But when a press kit becomes a threat to our security, then it raises some high brows. Hit the jump to see how the latest Thor press kit caused quite a stir in one neighborhood.The images comes courtesy from our friends at Jalopnik. A briefcase-shaped press kit with the Acura logo clearly stamped onto it caused a bomb scare and an evacuation at a bus station in Ann Arbor, Mich. Apparently it was dropped off in a recycle bin just outside the offices of Automobile, where it was never picked up. The bin is located adjacent to a bus terminal where someone saw it and mistaken it for a bomb.Of course the police and bomb squad were brought in to investigate, but the situational was quickly defused when it was discovered that the kit was of no immediate threat to anyone.In that person’s defense, the kit did have detonate written on it and there were illustrations of explosions drawn in the middle of running children and what seems to be a government building. Also the word atomize was written below a flip switch.I am just a little disappointed that the caller didn’t even attempt to reanimate the scorpion and battle it, if he knew any better he would of reanimated the scorpion and used the top buttion as the one that does not detonate. Sadly the caller shouldn’t be expecting any messages coming from Nick Fury anytime soon. Viral Marketing Viral News Thor
Get Ready for Dr. Horrible The Movie March 20, 2010One of the few good things to come out of the of 2007 Writers Guild strike was Joss Whedon’s Dr. Horrible’s Sing-A-Long Blog, a three-part Internet series that bypassed the studios and WGA rules. The TV episode-length film went viral and gained millions of fans (including myself). Since its release,… Read More
New Age-Restricted District 9 Clip August 10, 2009August 10, 2009FEARNet has posted a new clip from District 9, originally from MySpace. Check it out below: Looks like Wikus has really gotten himself in a tough spot. That gun is pretty damn cool. What do you think of the clip? Talk about it in our forum. District 9, based on… Read More
The “Super 8” ARG Isn’t Over! June 19, 2011Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break. Read More