Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more Michael Lee, May 28, 2011May 28, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this edition of Trailers Weekly. Brand new trailers for The Smurfs 3D and Don’t Be Afraid of the Dark debuted this week. We also got the first trailers for The Descendants, Shark Night 3D, Happy Feet 2, and 50/50. So hit the jump to check them out. The Smurfs 3D Don’t Be Afraid of the Dark The Descendants Shark Night 3D Happy Feet 2 50/50 What did you think of this week’s trailers? Which was your favorite? Of course, every week there are a lot more trailers, teasers, TV spots, and clips that we can’t cover, so go to TrailerAddict.com to see your favorites, and to watch at least some of the ones above in High Definition. You can also download trailers in HD at Apple.com. Saw a trailer this week that you loved? Let us know in the comments below! Features Trailers Weekly Viral Marketing 50/50Don't Be Afraid of the DarkHappy Feet 2Shark Night 3DThe DescendantsThe Smurfs
New Mouth Taped Shut Post Leads to “The Girl with the Dragon Tattoo” Viral October 10, 2011October 10, 2011We have been wondering for a long time what mouthtapedshut.com, the tumblr site for The Girl with the Dragon Tattoo, was really all about, was it a viral site or was it just a site for teaser images? Sony’s newly launched ComesForthintheThaw.com, we can surmise it is the latter. Hit… Read More
Fox Home Entertainment uses PSAs to Sell DVDs September 23, 2009September 22, 2009Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More