New Super 8 Editing Room Clips Reveal Spacecraft and More On Alien Dan Koelsch, June 1, 2011 The Super 8 Editing Room now has a lot more clips thanks in part to the new Development Room. We finally get to see some of the spacecraft the alien came on, as well as a clue as to how those cubes fit into this whole thing. Get all the details and see the new clips after the break. In the Paramount film Super 8, an alien breaks out of a train that is transporting it from Area 51 to a military base in Ohio. The film takes place in 1979, but one part of the extensive viral campaign is this editing room, which is slowly piecing together a film reel that shows experiments on the alien and its technology ranging from at least 1958 to 1962. The black and white documentary has already shown scientists testing white cubic objects, though what they were, or how they related to the alien were unknown. Recent clips have also talked about the alien itself, showing its cage and saying how it prefers a subterranean dwelling.The new clips finally show parts of the alien space craft, and we learn that the hunk of meat we see Dr. Woodward pushing on a cart is actually food for the creature. Also, we find out a bit more about how the government got hold of the alien. The narrator mentions that they were afraid it didn’t survive the nuclear blast, but it actually went into some kind of hibernation. There is also video and narration about how something, most likely the spacecraft, broke up into extremely durable “component cube parts” after a barrage of testing. It sounds like the cubes are the spacecraft itself, but the video seems to still show part of the spacecraft, though the footage is black and white and grainy, so it’s hard to tell. Take a look at the newest clips yourself and let us know what you think (be sure to see them in context at the Editing Room to get the full picture).Keep up to date with the newest clips by going here, and follow our coverage of Super 8, which is directed and written by J.J. Abrams, at our Super 8 Hub. ARGs & Campaigns Viral Marketing S8 Editing RoomSuper 8
Real Life Wonka Golden Ticket Search March 28, 2010If you’ve been on YouTube recently (or if you’re a huge fan of chocalate) you might see an ad about a Wonka Golden Ticket search that started early this month. It’s a great contest for the Willy Wonka Candy Company, but the search will be longer than you can expect,… Read More
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More
Viral Site Found For Possible Alien Invasion Film September 2, 2010September 2, 2010FirstShowing has found a website that looks to be part of a larger online promotion for a sci-fi film. Countdowns seem to be the trendy viral thing to do, as the site has a countdown to the displayed date of 10/10/10. With the omnious title “They’re Here”, this could get… Read More