New Super 8 Editing Room Clips Reveal Spacecraft and More On Alien Dan Koelsch, June 1, 2011 The Super 8 Editing Room now has a lot more clips thanks in part to the new Development Room. We finally get to see some of the spacecraft the alien came on, as well as a clue as to how those cubes fit into this whole thing. Get all the details and see the new clips after the break. In the Paramount film Super 8, an alien breaks out of a train that is transporting it from Area 51 to a military base in Ohio. The film takes place in 1979, but one part of the extensive viral campaign is this editing room, which is slowly piecing together a film reel that shows experiments on the alien and its technology ranging from at least 1958 to 1962. The black and white documentary has already shown scientists testing white cubic objects, though what they were, or how they related to the alien were unknown. Recent clips have also talked about the alien itself, showing its cage and saying how it prefers a subterranean dwelling.The new clips finally show parts of the alien space craft, and we learn that the hunk of meat we see Dr. Woodward pushing on a cart is actually food for the creature. Also, we find out a bit more about how the government got hold of the alien. The narrator mentions that they were afraid it didn’t survive the nuclear blast, but it actually went into some kind of hibernation. There is also video and narration about how something, most likely the spacecraft, broke up into extremely durable “component cube parts” after a barrage of testing. It sounds like the cubes are the spacecraft itself, but the video seems to still show part of the spacecraft, though the footage is black and white and grainy, so it’s hard to tell. Take a look at the newest clips yourself and let us know what you think (be sure to see them in context at the Editing Room to get the full picture).Keep up to date with the newest clips by going here, and follow our coverage of Super 8, which is directed and written by J.J. Abrams, at our Super 8 Hub. ARGs & Campaigns Viral Marketing S8 Editing RoomSuper 8
“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures August 11, 2014August 11, 2014In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”… Read More
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
Fake S’lebSuit Commercial Used To Promote HBO’s Paparazzi Documentary October 1, 2010Adrian Grenier (Entourage) directed and co-stars in the documentary called Teenage Paparazzo, which chronicles the life of 14-year-old Austin Visschedyk a full-fledged member of the paparazzi. The film debuted on HBO this Wednesday, and last week a fake long-form commercial debuted online to promote it. The ad is for a… Read More