New Super 8 Editing Room Clips Reveal Spacecraft and More On Alien Dan Koelsch, June 1, 2011 The Super 8 Editing Room now has a lot more clips thanks in part to the new Development Room. We finally get to see some of the spacecraft the alien came on, as well as a clue as to how those cubes fit into this whole thing. Get all the details and see the new clips after the break. In the Paramount film Super 8, an alien breaks out of a train that is transporting it from Area 51 to a military base in Ohio. The film takes place in 1979, but one part of the extensive viral campaign is this editing room, which is slowly piecing together a film reel that shows experiments on the alien and its technology ranging from at least 1958 to 1962. The black and white documentary has already shown scientists testing white cubic objects, though what they were, or how they related to the alien were unknown. Recent clips have also talked about the alien itself, showing its cage and saying how it prefers a subterranean dwelling.The new clips finally show parts of the alien space craft, and we learn that the hunk of meat we see Dr. Woodward pushing on a cart is actually food for the creature. Also, we find out a bit more about how the government got hold of the alien. The narrator mentions that they were afraid it didn’t survive the nuclear blast, but it actually went into some kind of hibernation. There is also video and narration about how something, most likely the spacecraft, broke up into extremely durable “component cube parts” after a barrage of testing. It sounds like the cubes are the spacecraft itself, but the video seems to still show part of the spacecraft, though the footage is black and white and grainy, so it’s hard to tell. Take a look at the newest clips yourself and let us know what you think (be sure to see them in context at the Editing Room to get the full picture).Keep up to date with the newest clips by going here, and follow our coverage of Super 8, which is directed and written by J.J. Abrams, at our Super 8 Hub. ARGs & Campaigns Viral Marketing S8 Editing RoomSuper 8
S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! April 2, 2011A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Tobias Funke Embraces The Internet For Self-Promotion In New “Arrested Development” Viral Site May 16, 2013May 16, 2013The countdown to the fourth season of Netflix’s Arrested Development is about to hit one week. And although the show’s legions of fans hardly need the reminder, Netflix continues its online marketing campaign that seems tailored made for them. The latest initiative is a new viral site that shows a… Read More