Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere Dan Koelsch, June 12, 2011June 12, 2011 Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca Black, Hanson, Corey Feldman, and more. Leading up the video’s premiere, Perry released viral videos of herself in character. Check out the new music video after the break, and watch some of the viral videos.Katy Perry’s Last Friday Night Music Video from Katy PerryBelow are two of the videos that were posted this week to tease the music video premiere, including one with Kevin McHale, who plays Artie on Glee. Check out the Katy Perry Vevo Channel for more. Viral Marketing Viral Videos Katy PerryLast Friday NightMusic VideoViral video
G.I. Joe Facebook Game October 24, 2009June 29, 2010Playing games on Facebook has become extremely popular as of late, whether you are a college student or my mom (true story). Not one to pass up on an opportunity like that, Paramount Home Entertainment has created a G.I. Joe Facebook Game to promote their November 3rd release of G.I…. Read More
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
The Full Version of “The Inside Experience” Debuts Online To Mixed Reviews September 7, 2011If you’ve followed our coverage of The Inside Experience, then this is the moment you have been waiting for. All the episodes and online components to the “First Interactive Social Horror Film Experience” have been put together into one film, but are fans satisfied? Watch it for yourself after the… Read More