Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere Dan Koelsch, June 12, 2011June 12, 2011 Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca Black, Hanson, Corey Feldman, and more. Leading up the video’s premiere, Perry released viral videos of herself in character. Check out the new music video after the break, and watch some of the viral videos.Katy Perry’s Last Friday Night Music Video from Katy PerryBelow are two of the videos that were posted this week to tease the music video premiere, including one with Kevin McHale, who plays Artie on Glee. Check out the Katy Perry Vevo Channel for more. Viral Marketing Viral Videos Katy PerryLast Friday NightMusic VideoViral video
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Viral Video: Will Ferrell’s Facebook Friends Get To See His New Movie For Free March 12, 2012Will Ferrell’s Spanish language comedy Casa De Mi Padre opens this weekend, and the comedian has a special treat for his 3.5+ million Facebook friends. If you go to your local theater and tell them you’re friends with Ferrell on Facebook, they’ll let you in for free. Probably. Maybe. Unlikely…. Read More
“Avengers: Age of Ultron”: Have the Best Day Ever with RDJ; New Trailer Thursday! March 3, 2015March 4, 2015We’re a little less than two months away from the debut of Marvel Studio’s follow up to its billion-dollar grossing juggernaut, Avengers: Age of Ultron! The marketing campaign is in full swing now with character poster reveals, TV Spots and now contests. Omaze and Robert Downey, Jr. are offering fans a… Read More