Super 8 Viral Wraps Up Dan Koelsch, June 15, 2011 Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing Room video. Sarah was helping him find his dad, but she was kidnapped and held for ransom by the unknown group (probably a secret division of the government) in exchange for the device. Now we know her fate and what Josh’s dad was really hiding. A new entry on the print out on the Scariest Thing I Ever Saw website shows a bag with needles, syringes, and some chemical, along with a statement from Josh. He says that Sarah is fine. He went to her and the people after them were killed instantly by an energy. The item Dr. Woodward was hiding for Josh to find was one of the alien’s cubes. The top of the text shows “D: 1912”, which implies that the device number is 1912. When you enter “1912” into the command window on STIES, you get the last message from Mysterio, which explains that Josh’s dad is buried in Lillian, Ohio behind the toolshed [of the cemetery], a location that plays a major part in the film’s story. Super 8 is in theaters now. Check out our Super 8 Hub for our coverage of the film. ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Mortal Kombat Web Series Debuts First Episode April 12, 2011 After Kevin Tancharoen’s self-made Mortal Kombat short film spread like wildfire on the Internet, Warner Brothers and Machinima teamed up with Tancharoen to produce a ten episode web series based on the film. Now the highly anticipated first episode is finally online as of midnight, and it’s already gotten over… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014 Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
Transformers 2: Receive a Call from Optimus Prime! October 5, 2009October 5, 2009 With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for… Read More