The “Super 8” ARG Isn’t Over! Dan Koelsch, June 19, 2011 Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break. When we last left off, Josh had found his father’s grave in Lillian, Ohio. He vowed not to stop learning more, and it looks like he’s following through. Below is his last message on Revalistic.There was nothing else in the grave, no body. I’ll scan the full letter when I can. But now I know why he left me this cube and what he wants me to do. This was never about energy. There is another one.So, Josh turns gravedigger to satisfy his hunger for knowledge, and he finds a note from his dad. He posts the images below, which show the first page of the note as well as the container the note was in. You should notice “Joe . L” written on the box, which of course references Joe Lamb, the main character in the movie. How Dr. Woodward got the box from Joe is unknown. The note goes into detail on the creature, so we’ll keep an eye out for the rest of the pages. Super 8 is in theaters now. Follow our coverage of the film and its viral campaign on our Super 8 Hub.Thanks to Cody for the heads up on this update! ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
‘RoboCop’ PSA Aims To Kill Drunk Drivers December 18, 2013December 18, 2013In an attempt to deter drunk driving this holiday season, Sony Pictures RoboCop and the National Highway Safety Administration have teamed for a brand new anti-drunk driving PSA. In it we see our titular hero apprehending suspects with the kind of technology our law enforcement can only dream of. Plus… Read More
New Picture of Wikus from District 9 July 22, 2009Sony Pictures has released a new picture of Wikus (played by Sharlto Copley) from District 9: Initial reactions from the forum seem to be that his ‘weapon’ is an alien spray-type of thing, a flamethrower, or both. Forum member and staff writer Scott points out that the canister on top… Read More
“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More May 28, 2011Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros. tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more…. Read More
It isn’t really unknown how he would have gotten the box from Joe Lamb; as science teacher, he confiscated many of the students belongings, and put them in the ‘dungeon’