Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters

Dan Koelsch, June 25, 2011

We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some new updates to the campaign, which includes John Locke himself, after the break.


Last week we posted the video from Mission Icefly that showed paper helicopters with lights dropping down on Bonnaroo. These same devices were mailed to people who signed up for the Test Subjects Needed website. Today, the campaign posted a “version 2” of the video that has a little easter egg at the end. Watch the video below to see for yourself.

That’s right, that is a scrambled video of Terry O’Quinn (aka John Locke on LOST) saying something like “we all have a certain”. What does this all mean? We don’t know yet, but an update to the Mission Icefly website might give a clue. At the bottom of the page are a series of letters that look to be an incomplete message. There are too many spaces in between to even try to decipher it, but more letters may be revealed soon.

Thanks to Steve from Collider for convincing me to watch the video all the way through, otherwise I might have missed Mr. Locke.

ARGs & Campaigns Viral Marketing LOSTMission IceflyTest Subjects NeededViral video

Post navigation

Previous post
Next post

Related Posts

Viral Video Round Up: Star Wars, Superman, Splash, The Thing: The Musical, Zack Morris, And More!

October 16, 2011October 18, 2011

The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.

Pages: 1 2
Read More

Watch Robocop Throw Out The First Pitch At A Detroit Tigers Game

June 4, 2014June 4, 2014

This week was to commemorate the unveiling of the Robocop statue that was built thanks to a Kickstarter launched by Imagination Station Detroit. But things did not go as scheduled. Originally Detroit was to celebrate Robocop day, a day that was completely dedicated to the iconic pop culture police officer…

Read More

SNL Viral Video: British Movie

February 13, 2011February 13, 2011

As our readers know, NBC’s Saturday Night Live often parodies movies, and this weekend’s episode hosted by Russell Brand was no exception. This time they take on the trend of the gritty British action-crime dramas, focusing on the difficult-to-understand accents. NBC even created a basic website for the fake film,…

Read More

Comments (9)

  1. Arron Taylor says:
    June 26, 2011 at 10:23 am

    TO WHOM EVER IS WRITING THE MISSION ICE FLY EVENT!!! IT IS 5 GUM. IF YOU WERE TO GO TO THIS WEBSITE   http://www.5react.com/ AND YOU PUT IN YOUR INFORMATION IT WILL TELL YOU ABOUT RECEIVING A BLACK PACKAGE!!!! HOWEVER FOR SOME REASON I CAN GIVE NO FURTHER INFORMATION BECAUSE MY LINK TO FACEBOOY FOR THE “APP” WON’T WORK. BUT IF YOU CAN PLEASE GIVE DETAILS.

  2. Arron Taylor says:
    June 26, 2011 at 10:24 am

    facebook* sorry

  3. Márton Marczell says:
    June 26, 2011 at 3:42 pm

    Hey all people!

    The image below on Mission Icefly website originally said “Operation Reboot”. Check out on Unforum: http://forums.unfiction.com/forums/viewtopic.php?t=32383&start=653

  4. elias says:
    June 27, 2011 at 7:45 am

    me and a friend decoded the message

  5. elias says:
    June 27, 2011 at 7:46 am

    It is Cities Los Angeles Phoenix portland washington etc

  6. Pingback: Mission Icefly Website Slowly Reveals Cities | MovieViral
  7. KG123 says:
    June 29, 2011 at 4:18 pm

    http://www.5react.com was used last year. When I entered my info back then it sent me a sample of the React gum, so I don’t think that is tied to this. Since it was so long ago, the sampling event is probably over for that. I don’t know what this is though.

  8. insanist says:
    July 1, 2011 at 9:38 am

    ok this is all i got i tried to dig a little deeper and i had to frame by frame the ending of the Mission Icefly website video and what i got was the URL–   survivalcode.com/thegenesis

    that took me to a whole other site where they played the whole video that was chopped up on the Icefly site 
    so after watching that there is a small portion of interactive snowy lands 
    there is a door 
    then click the Icefly
    and it will show a countdown timer right now it is 2:36 and i just checked it says it generally 14 days and 9 hours 

    thats all i know so far ill see if i can get anything else

  9. Kjaderubio says:
    August 3, 2011 at 8:22 pm

    what is it…. at the end of the video it sounds like he said we all have a certain priority

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.