“Super 8” Deleted Scene Features Rocket Poppeteers Dan Koelsch, June 27, 2011 We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids…
Mission Icefly Website Slowly Reveals Cities Dan Koelsch, June 27, 2011June 27, 2011 Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and…
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters Dan Koelsch, June 25, 2011 We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some…
Trailers Weekly: “Puss in Boots”, “A Dangerous Method”, “Footloose”, “Killer Elite”, and “One Day” Michael Lee, June 25, 2011June 25, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this…
“Cars 2” Roundtable: Eddie Izzard and Owen Wilson Talk Experiences in the Sound Booth Michael Lee, June 25, 2011 From London, to Paris, to Tokyo, and beyond, Cars 2 raced into theaters this Friday, providing Pixar fans with the same sparkle, comedy, and tones that fans they are familiar with for the past 16 years. Owen Wilson returns to voice Lighting McQueen, the hotheaded arrogant racecar who thought that…