A New App Asks “Are You Smarter Than An Ape?” Caleb Hamilton, July 15, 2011 In the reboot of the Planet of the Apes franchise, Rise of the Planet of the Apes, scientists try to cure Alzheimer’s disease with a drug that leads to the dramatic increase of intelligence in a chimpanzee. Of course, in real-life that sort of thing wouldn’t happen, but it has been proven that chimps are pretty smart already. A new app released by Fox Mobile Entertainment, Inc. wants humans to test their mental ability and find out if they’re smarter than an ape. Find out how after the break. The app titled Apes Will Rise, is available for free download in the Apple App Store for iOS mobile devices and allows you to challenge yourself in a short-term memory test designed by scientists at Kyoto University. In the game, you’ll take the same test, and you can take it on three levels: easy, medium and the highest being at the speed of an ape. In the experiment conducted by Kyoto University, Japanese researchers tested young chimpanzees against university students. The task: remember the location of the numbers 1-9 on a screen and correctly recall the location of the numbers after they’d been covered by a blank square. The chimps completed the task much faster than the humans, proving that humans are not superior to chimps in all cognitive functions.Other features of the app include:The latest videos from the Rise of the Planet of the Apes YouTube channelWatch the latest trailers and learn more about the filmBuy tickets for the movie (When they become available)Learn more about the history of ape intelligence tests Are you smarter than an ape? Let us know in the comments below! Rise of the Planet of the Apes hits theaters August 5th. Viral Marketing 20th Century FoxAppiTunesRise of the Planet of the Apes
This Week In Viral: Stand-In Writer Edition April 26, 2009March 27, 2010Hello everyone. I’m Ian, one of the writers for the site, and I’m filling in for Dan on this week’s “This Week in Viral”. Read all the news after the jump. Read More
Learn “Breaking Bad” Basics With The Alchemy Multi-Touch Book July 29, 2013Heading into its final 8 episodes starting this August, fans of the hit AMC series Breaking Bad are being given a chance to relive everything from the very first episode and beyond with this new interactive experience provided exclusively to iTunes & iBook users. See what this one-of-a-kind multi-touch experience… Read More
Viral Marketing Edward Norton Stars In “FortyEight” Viral Marketing Campaign November 26, 2013November 26, 2013If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show… Read More