A New App Asks “Are You Smarter Than An Ape?” Caleb Hamilton, July 15, 2011 In the reboot of the Planet of the Apes franchise, Rise of the Planet of the Apes, scientists try to cure Alzheimer’s disease with a drug that leads to the dramatic increase of intelligence in a chimpanzee. Of course, in real-life that sort of thing wouldn’t happen, but it has been proven that chimps are pretty smart already. A new app released by Fox Mobile Entertainment, Inc. wants humans to test their mental ability and find out if they’re smarter than an ape. Find out how after the break. The app titled Apes Will Rise, is available for free download in the Apple App Store for iOS mobile devices and allows you to challenge yourself in a short-term memory test designed by scientists at Kyoto University. In the game, you’ll take the same test, and you can take it on three levels: easy, medium and the highest being at the speed of an ape. In the experiment conducted by Kyoto University, Japanese researchers tested young chimpanzees against university students. The task: remember the location of the numbers 1-9 on a screen and correctly recall the location of the numbers after they’d been covered by a blank square. The chimps completed the task much faster than the humans, proving that humans are not superior to chimps in all cognitive functions.Other features of the app include:The latest videos from the Rise of the Planet of the Apes YouTube channelWatch the latest trailers and learn more about the filmBuy tickets for the movie (When they become available)Learn more about the history of ape intelligence tests Are you smarter than an ape? Let us know in the comments below! Rise of the Planet of the Apes hits theaters August 5th. Viral Marketing 20th Century FoxAppiTunesRise of the Planet of the Apes
Promotional Viral Videos For Despicable Me, Knight and Day, and Get Him To The Greek June 12, 2010June 12, 2010We have several viral videos created to promote some upcoming summer movies. First, the minions from Despicable Me flash mobbed the Grove in Los Angeles, we have another attempt at a Knight and Day viral video, and Get Him To The Greek has a few videos on Funny or Die…. Read More
The Boondock Saints: 10 Year Anniversary December 23, 2009December 23, 2009They say the best form of viral is word of mouth. Long before money was spent on creating campaigns and websites, the best way to get people to know about your movie was to make a movie that people wanted to know about. A film that people wanted to talk… Read More
Tweet to See an Early Screening of “The Hunger Games” In Your Hometown February 29, 2012February 29, 2012Just 24 days remain until the release of Gary Ross’ adaptation of The Hunger Games, and to celebrate Lionsgate is allowing you, the fan, to see an early release of the movie via twitter. Only the top four will receive the prize based on how many people tweet a hashtag… Read More