A New App Asks “Are You Smarter Than An Ape?” Caleb Hamilton, July 15, 2011 In the reboot of the Planet of the Apes franchise, Rise of the Planet of the Apes, scientists try to cure Alzheimer’s disease with a drug that leads to the dramatic increase of intelligence in a chimpanzee. Of course, in real-life that sort of thing wouldn’t happen, but it has been proven that chimps are pretty smart already. A new app released by Fox Mobile Entertainment, Inc. wants humans to test their mental ability and find out if they’re smarter than an ape. Find out how after the break. The app titled Apes Will Rise, is available for free download in the Apple App Store for iOS mobile devices and allows you to challenge yourself in a short-term memory test designed by scientists at Kyoto University. In the game, you’ll take the same test, and you can take it on three levels: easy, medium and the highest being at the speed of an ape. In the experiment conducted by Kyoto University, Japanese researchers tested young chimpanzees against university students. The task: remember the location of the numbers 1-9 on a screen and correctly recall the location of the numbers after they’d been covered by a blank square. The chimps completed the task much faster than the humans, proving that humans are not superior to chimps in all cognitive functions.Other features of the app include:The latest videos from the Rise of the Planet of the Apes YouTube channelWatch the latest trailers and learn more about the filmBuy tickets for the movie (When they become available)Learn more about the history of ape intelligence tests Are you smarter than an ape? Let us know in the comments below! Rise of the Planet of the Apes hits theaters August 5th. Viral Marketing 20th Century FoxAppiTunesRise of the Planet of the Apes
TRON: Legacy Behind the Scenes Footage and Online Games November 22, 2010November 25, 2010A few updates came across this weekend for TRON: Legacy. First, a 15 minute B-Roll from Collider (set to Daft Punk music, no less), and second, some online games have been added to TronGames.com (which is hosted by Disney). See it all after the break. Read More
Can You Spot The Subliminal Advertising In This “Hawaii Five-0” Clip? January 20, 2012December 27, 2012In a new episode of CBS’s Hawaii Five-0 this past Monday, a particular clip seemed to have some kind of secret subliminal message regarding a sandwich shop. See if you can spot it in the video after the jump. Read More
Angry Birds Teams Up With “Rio” January 31, 2011On April 15th, 20th Century Fox and Blue Sky Studios will be bringing you the animated film Rio, about a rare bird that gets sent to Rio de Janiero to mate. As a clever cross-promotion, Rovio’s popular Angry Birds game for mobile devices will get a Rio version in March…. Read More