A New App Asks “Are You Smarter Than An Ape?” Caleb Hamilton, July 15, 2011 In the reboot of the Planet of the Apes franchise, Rise of the Planet of the Apes, scientists try to cure Alzheimer’s disease with a drug that leads to the dramatic increase of intelligence in a chimpanzee. Of course, in real-life that sort of thing wouldn’t happen, but it has been proven that chimps are pretty smart already. A new app released by Fox Mobile Entertainment, Inc. wants humans to test their mental ability and find out if they’re smarter than an ape. Find out how after the break. The app titled Apes Will Rise, is available for free download in the Apple App Store for iOS mobile devices and allows you to challenge yourself in a short-term memory test designed by scientists at Kyoto University. In the game, you’ll take the same test, and you can take it on three levels: easy, medium and the highest being at the speed of an ape. In the experiment conducted by Kyoto University, Japanese researchers tested young chimpanzees against university students. The task: remember the location of the numbers 1-9 on a screen and correctly recall the location of the numbers after they’d been covered by a blank square. The chimps completed the task much faster than the humans, proving that humans are not superior to chimps in all cognitive functions.Other features of the app include:The latest videos from the Rise of the Planet of the Apes YouTube channelWatch the latest trailers and learn more about the filmBuy tickets for the movie (When they become available)Learn more about the history of ape intelligence tests Are you smarter than an ape? Let us know in the comments below! Rise of the Planet of the Apes hits theaters August 5th. Viral Marketing 20th Century FoxAppiTunesRise of the Planet of the Apes
SyFy’s “Being Human” To Be First Series With TV Tagging January 24, 2011January 24, 2011If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Read More
Video Game Viral Round-Up: Splinter Cell Campaign; Bad Company 2 and Sony Mock Rivals March 18, 2010March 18, 2010We don’t usually cover video games, but there have been a bunch of viral updates on some big name games, as well Sony’s new Move technology. Find out more after the jump about the Splinter Cell viral campaign, Bad Company 2 taking a shot at Modern Warfare 2, and Sony… Read More
Verizon’s Secret Campaign: Droid X Twitter Account Found June 21, 2010June 21, 2010If you watch TV, you’ve seen commercials for the new line of Android phones. One thing I’ve noticed is they all seem both creepy and catchy. Following that line of mystery, Verizon Wireless has launched a new, so far secret, campaign for the upcoming release of the Droid X. A… Read More