A Shortened ‘Avengers’ Teaser Assembles On Yahoo! Alex Gerage, July 29, 2011 In a surprising move, Paramount has released a condensed version of the final scene from Captain America: The First Avenger, along with a shortened cut of The Avengers teaser trailer that was shown following Captain America’s credits. While bootleg versions of the teaser have been circulating the net for a few weeks, this is a great opportunity to get a glimpse of the Avengers assembling. Hit the jump to check out the clip, but be aware of potential spoilers for those who have yet to see the film.Yahoo! first posted the clip, which you can check out below and leave your thoughts in the comments section. It is interesting to consider Marvel and Paramount’s motivation to release this particular footage online at this time. After all, Captain America has only been in theaters for a week. And although the majority of the fans who have wanted to see the film have seen it, I am not sure how a clip that essentially spoils the ending for the uninitiated and presents an extremely brief look at The Avengers will have uninterested filmgoers heading to the theater. If this was done to combat any lingering leaked versions of the teaser, I think they are a little late for that as well.Regardless, this teaser, however brief, is sure to cause buzz, considering it is the first official footage of the film to emerge online and offers the best look of the heroes’ costumes on the actual actors. Maybe that’s all the reason Marvel needs? We will be following the buildup to The Avengers, especially its viral activity, all the way to its release on May 4th 2012. News Viral Marketing Viral Videos Captain America: The First AvengerMarvelParamountThe Avengers
“Modern WarGear” Video Combines Modern Warfare and Metal Gear Solid July 21, 2010July 21, 2010A new viral video that combines Metal Gear Solid and Modern Warfare hit the web, and it’s pretty great. The 8 minute video entitled Modern WarGear (Act 1) is a hilarious mashup of these two massively popular video games. The video is the latest installment in an online campaign to… Read More
Tron Legacy: Theater Standees Use QR Codes August 29, 2010December 2, 2010We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is sponsoring… Read More
Revolt Yourself! January 27, 2010January 27, 2010Youth in Revolt has got it’s own viral site, inviting you to get down and create your bad self! The film stars Michael Cera as the token good guy, Nick Twisp, who is always the friend, never the boyfriend. To get away from his good guy image he creates an… Read More