A Shortened ‘Avengers’ Teaser Assembles On Yahoo! Alex Gerage, July 29, 2011 In a surprising move, Paramount has released a condensed version of the final scene from Captain America: The First Avenger, along with a shortened cut of The Avengers teaser trailer that was shown following Captain America’s credits. While bootleg versions of the teaser have been circulating the net for a few weeks, this is a great opportunity to get a glimpse of the Avengers assembling. Hit the jump to check out the clip, but be aware of potential spoilers for those who have yet to see the film.Yahoo! first posted the clip, which you can check out below and leave your thoughts in the comments section. It is interesting to consider Marvel and Paramount’s motivation to release this particular footage online at this time. After all, Captain America has only been in theaters for a week. And although the majority of the fans who have wanted to see the film have seen it, I am not sure how a clip that essentially spoils the ending for the uninitiated and presents an extremely brief look at The Avengers will have uninterested filmgoers heading to the theater. If this was done to combat any lingering leaked versions of the teaser, I think they are a little late for that as well.Regardless, this teaser, however brief, is sure to cause buzz, considering it is the first official footage of the film to emerge online and offers the best look of the heroes’ costumes on the actual actors. Maybe that’s all the reason Marvel needs? We will be following the buildup to The Avengers, especially its viral activity, all the way to its release on May 4th 2012. News Viral Marketing Viral Videos Captain America: The First AvengerMarvelParamountThe Avengers
Get Your Name Featured on the Paranormal Activity DVD November 5, 2009November 5, 2009As we reported before, the viral buzz of Paranormal Activity deserves credit for most of the film’s success. Paramount Pictures obviously realizes this, so they have found a simple yet effective way to thank the fans. By entering your name and some information, you can have your name in the… Read More
“Apollo 18” Release Pushed Back January 6, 2011January 9, 2011Briefly: Shock Till You Drop is reporting that the Weinstein Company’s Apollo 18 has been pushed back from its original March 4th release to April 22nd. This isn’t too surprising, as this film has come together pretty quickly, and it has supposedly yet to even begin shooting. Hopefully it doesn’t… Read More
Super Bowl Ads To Have a Right-Wing Skew February 2, 2010February 2, 2010Super Bowl XLIV isn’t until Sunday, but there’s already been a lot of talk about the Super Bowl commercials. Companies spend millions of dollars just to get their ads on the highest-rated telecast every year, and the commercials usually end up being more memorable than the game itself. In fact,… Read More