FOX’s “Terra Nova” Starts Viral Campaign Dan Koelsch, August 10, 2011 One of the most anticipated new shows this Fall is the FOX sci fi drama Terra Nova from executive producer Steven Spielberg. The series is about a group of colonists from 2149 who travel back in time and settle on prehistoric Earth since the human race is facing extinction in the future thanks to pollution. A viral campaign has been created to make you want to join the colony. Get the details after the break. I was lead to the LiveTerraNova.com website from a video that was posted to the FOX YouTube channel. I’m sure this will be used as a television ad on the network as well to entice peoples’ curiosity.The site plays out as a Hub for a lottery for “The Eleventh Pilgrimage”, which is presumably the name of the colony featured on the series. Getting a second chance at life is probably pretty popular, so I can see where a lottery would be needed. There are several different nodes you can choose, and the whole thing connects through Facebook (like these things so often do).The first node is an Evaluation Test to see who your group would be, what position would be best for you (Medical Staff for me), and eventually even if your group would make the cut. There are more tests that are coming soon, including “Endurance”, “Recall”, and “Dexterity”. There’s a “Top Stories” node with news headlines that help you get a better picture of what is going on. There’s an sponsor node for Rebreathex, a company that makes breathing masks to counteract the poor air quality of 2149. There’s even a node that uses Facebook to provide live weather info on your city, as well as a node for the video featured above.Take a look at the site for yourself and let us know what you think. Do you think you have what it takes to win the lottery? Terra Nova premieres on September 26th at 8/7c on Fox. Follow the film on Facebook, Twitter, and YouTube. ARGs & Campaigns Viral Marketing Viral Videos FoxTerra NovaViral video
2012: Ulfert Wants You to Tweet October 9, 2009As we wait for the rest of the clues from the drop locations to come in, Soren Ulfert has a request of us. In his latest video on his blog, Soren asks that everyone who is following the conspiracy add #TheIHC2012 to their Twitter statuses in order to make it… Read More
Halo Reach Uses New Interface, 4 More Live-Action Commercials To Come August 21, 2010August 22, 2010Bungie is not new viral marketing for the Halo series. Both Halo 3 and ODST had interactive games, but this new viral campaign takes us to a whole new level. Find out how you, your facebook, and a robot arm will make a “Light Sculpture” after the jump. Read More
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More