Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer Dan Koelsch, August 30, 2011 Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. We’ve been getting documents from the Cerberus Station 9 viral site for months now, but we have always required a password. However, with the latest document “medical” being released, all the documents are now free to view without a password. Could this mean this is the last document we’ll see? It’s a psych evaluation of one of the crew members, but since it’s written by hand, it’s a bit hard to read. If you can decipher it, leave a comment and I’ll update this article.Check out the final trailer below.If you are still looking to have some fun with Apollo 18, be sure to play their Facebook arcade game, which is a series of video jigsaw puzzles. Follow all of our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9Trailer
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
FlashForward: Add Your Experience and Join The Mosaic September 28, 2009September 28, 2009What’s going to happen on April 29th, 2010? This is the question that the site“Join the Mosaic” poses and asks you to contribute your “experience” in the viral site for ABC’s new show FlashForward. The first episode aired last week and is tipped to be the next Lost. In fact,… Read More
12 Days of Viral – DAY SIX December 18, 2009December 17, 2009On the sixth day of viral, my movie gave to me….. Password protection. This, by far, may be one of the most exciting parts of a viral. Once you see that screen where you have to enter a password, people go nuts trying everything from 1234 to the zip code… Read More