Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer Dan Koelsch, August 30, 2011 Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. We’ve been getting documents from the Cerberus Station 9 viral site for months now, but we have always required a password. However, with the latest document “medical” being released, all the documents are now free to view without a password. Could this mean this is the last document we’ll see? It’s a psych evaluation of one of the crew members, but since it’s written by hand, it’s a bit hard to read. If you can decipher it, leave a comment and I’ll update this article.Check out the final trailer below.If you are still looking to have some fun with Apollo 18, be sure to play their Facebook arcade game, which is a series of video jigsaw puzzles. Follow all of our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9Trailer
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer May 29, 2011The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel… Read More