Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer Dan Koelsch, August 30, 2011 Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. We’ve been getting documents from the Cerberus Station 9 viral site for months now, but we have always required a password. However, with the latest document “medical” being released, all the documents are now free to view without a password. Could this mean this is the last document we’ll see? It’s a psych evaluation of one of the crew members, but since it’s written by hand, it’s a bit hard to read. If you can decipher it, leave a comment and I’ll update this article.Check out the final trailer below.If you are still looking to have some fun with Apollo 18, be sure to play their Facebook arcade game, which is a series of video jigsaw puzzles. Follow all of our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9Trailer
Disney Monorails Tricked Out With Tron Lightcycles March 10, 2010Disney sure knows how to market their films. Along with a intricate viral campaign, the studio has started to utilize their other assets to promote Tron Legacy. The Monorail Trains at Disney World Resort in Orlando will be painted to resemble the Tron Legacy lightcycles as early as this month…. Read More
2012: First Clip September 5, 2009September 5, 2009Our friends at HeyUGuys have a new clip from Roland Emmerich’s 2012. Watch it here: Gotta love that Bentley voice-activation plug, eh? Other than that, I think I can safely say that we’ve never seen a destruction/apocalypse movie like this before. Emmerich went ice-age style with The Day After… Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More