Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer Dan Koelsch, August 30, 2011 Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. We’ve been getting documents from the Cerberus Station 9 viral site for months now, but we have always required a password. However, with the latest document “medical” being released, all the documents are now free to view without a password. Could this mean this is the last document we’ll see? It’s a psych evaluation of one of the crew members, but since it’s written by hand, it’s a bit hard to read. If you can decipher it, leave a comment and I’ll update this article.Check out the final trailer below.If you are still looking to have some fun with Apollo 18, be sure to play their Facebook arcade game, which is a series of video jigsaw puzzles. Follow all of our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9Trailer
Rooster Teeth’s IndieGoGo Project “Lazer Team” Reaches $1 Million In Record Time June 9, 2014June 9, 2014From the people who brought you Red Vs. Blue comes an IndieGoGo campaign most of you have seen already. The very popular YouTube channel Rooster Teeth, which has 5 million followers and up to 2 billion views, started out as a Halo parody between red and blue players, turned to… Read More
Men in Black III: Bugeyes in Weekly World News, Plus Arianna Huffington is an Alien May 13, 2012May 13, 2012When we last gave an update on the Men in Black III viral campaign, our friend Bugeyes had learned of a tattoo parlor that was giving away a mysterious cake. Since then, the conspiracy theorist has been pretty busy. Get the details after the break. Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More