Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer Dan Koelsch, August 30, 2011 Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. We’ve been getting documents from the Cerberus Station 9 viral site for months now, but we have always required a password. However, with the latest document “medical” being released, all the documents are now free to view without a password. Could this mean this is the last document we’ll see? It’s a psych evaluation of one of the crew members, but since it’s written by hand, it’s a bit hard to read. If you can decipher it, leave a comment and I’ll update this article.Check out the final trailer below.If you are still looking to have some fun with Apollo 18, be sure to play their Facebook arcade game, which is a series of video jigsaw puzzles. Follow all of our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9Trailer
(Finally!) A Viral from a Galaxy Far, Far, Away September 6, 2009September 6, 2009As a huge Star Wars fan, I was thrilled to see an interview pop on Wired.com where writer John Scott Lewinski interviewed a member of the Star Wars: The Clone Wars universe. Not series director Dave Filoni or a member of the voice cast mind you, but one of the… Read More
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More
Comic-Con: Castle Panel Reveals New Twitter Campaign July 26, 2010September 7, 2010Yesterday I attended my last panel of this year’s Comic-Con, which was for ABC’s Castle. Almost the entire cast was there, including stars Nathan Fillion and Stana Katic. We got some details on the future of the show, as well as backstage antics and the new Twitter campaign starting now. Read More