Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
“Community” Background Storyline Finds Life Online October 13, 2010One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can… Read More
2012: Soren Ulfert is Dead November 12, 2009I don’t want to gloat and say I called it, but…I called it. Yesterday, we reported the death of Professor Meyers, and it seemed like the IHC was cleaning house on anyone involved in uncovering the conspiracy. News Done Right is reporting that Ulfert was found dead in Wisconsin after… Read More
Tron Legacy Soundtrack: Pushed Back To December 7th, Poster Partially Revealed October 11, 2010When the official website for the Tron Legacy soundtrack revealed the album’s release date, a poster for the soundtrack featuring album producers Daft Punk was teased. This weekend was the end of the countdown for the poster, but we only get a glimpse. The soundtrack has also been delayed a… Read More