Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
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Play “Man of Steel” Online Game “Metropolis Mayhem” May 24, 2013May 24, 2013Briefly: In the vein of other endless running games like Temple Run, Warner Bros. has released Metropolis Mayhem, an online game on the Man of Steel homepage. Fly Superman through Metropolis and earn points by collecting the power-ups. Use your heat vision to destroy any obstacles that you cannot avoid…. Read More
The Dark Knight May Occupy Wall Street, Not As The One Percent October 18, 2011October 18, 2011As rich as Bruce Wayne is, he really has no place being at Occupy Wall Street. Director Christopher Nolan (The Dark Knight Rises) seems to think differently as the upcoming New York shoot may include the protests in Zuccotti Park. For more information on this, click the jump. Read More