Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
Big Tron Legacy Update: Many Viral Sites, Countdown for Space Paranoids Online April 29, 2010October 18, 2011There has been an explosion of viral sites for Disney’s Tron Legacy lately, and thanks to Firstshowing, we are able to connect them together to make sense of it all. Try to follow the full story after the break. Read More
Comic-Con: True Blood Comic Released July 22, 2010July 22, 2010For those lucky enough to be attending Comic-Con this week, head along to the IDW booth. There you’ll be able to get your hands on 2 limited edition copies of the new True Blood comic book that has been released to compliment the successful HBO TV show. Read More
My iPhone Has Gone “Crazy”! January 8, 2010February 18, 2011With all of the viral that has been popping up lately, including websites and Twitter accounts, it’s only fitting that they move onto an untapped market of iPhone apps! Thanks to ShockTillYouDrop, we now know of said app. Read More