Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
‘Inside Out’ Trailer: Explaining Human Emotions With Pixar Animation October 2, 2014October 2, 2014Disney and Pixar has released their first teaser trailer for Inside Out. Directed by Pete Docter (Up and Monsters Inc.) the film takes place in the mind of a young girl, Riley, where five emotions: Joy, Anger, Disgust, Sadness, and Fear, try to navigate her through life. We’ve seen small… Read More
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More
2010 Oscar Results: The Hurt Locker Takes Best Picture, Director March 7, 2010March 8, 2010We’ll be covering the Oscars LIVE tonight via live blogging. Once the Oscars begin, keep refreshing your browser for continued updates. Below (or after the jump) is a list of all the nominees. Once the winner is announced, we’ll make their name BOLD and add this symbol by them “∆“. Read More