Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features. Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIME Pandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the world Virus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemics Pandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
100 Greatest Viral YouTube Moments in 4 Minutes April 9, 2010April 9, 2010 Liquid Generation has posted a video of the “100 Greatest Hits of YouTube in Four Minutes.” Think of it as a greatest hits montage of viral videos. Yeah, I figured you would want to see it. Check out the video after the jump. Read More
Heroes: The Carnival Comes To Town September 27, 2009 The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More
2012: New Frost Video, and Remember Those Phones From The Drop Locations? November 10, 2009November 11, 2009 Charlie Frost is back with a new video in his latest blog. With the movie coming out in just three days and Frost’s videos coming few and far between, it begs the question: Is this Charlie Frost’s last video? This one is pretty funny, so check it out. In other… Read More