Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
Shark Week Takes A Bite Out of YouTube July 31, 2011Briefly: Discovery Channel’s famous Shark Week starts tonight at 9PM, and they have created a YouTube splash page starring comedian Andy Samberg as Chief Shark Officer. After a shark breaks through the page and causes a mess, you can watch clips from this year’s shows with intros from Samberg himself…. Read More
Disney’s “Wreck-It Ralph” Creates 8 Bit Lane In London January 12, 2013It’s hard to believe that Disney’s latest animated film Wreck-It Ralph doesn’t open up in the UK until February 8th, over three months after its US release. Fortunately, Disney makes up for the wait a bit by creating 8 Bit Lane in London near the The Truman Brewery. Get the… Read More
“Castle” Unveils Blog For Newlywed Characters January 13, 2012January 18, 2012Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. Read More