Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
The Late Night Saga Continues on Craigslist and YouTube January 15, 2010January 16, 2010I almost hope it never stops. While NBC is still staying quiet about what it plans to do with its late night line up, the two hosts in question, Jay Leno and Conan O’Brien, are definitely not. Check out Gawker to see all the great clips from last night, including… Read More
Picture Yourself In Monster Form With The “Monsters University” Create-A-Monster App June 7, 2013April 15, 2015Do you want to be admitted into the fabled Monsters University but can’t because you’re a human? Well don’t fret, because now you can transform into monster form using the Create-a-Monster app! Before you start heading over to admissions however, you will want to find out more about this revolutionary… Read More
News Captain America Vs. Star Lord: Super Bowl Civil War January 19, 2015January 20, 2015Today Cap himself, Chris Evans tweeted at Chris Pratt a withdrawal of friendship as both their teams are going head to head at this year’s Super Bowl. In a fun exchange both supes engaged in friendly fire by geeking out over sports in the most marvelous way. Read More