Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
Friendless South Park Character Gets Facebook Page April 18, 2010April 18, 2010We really should have seen this coming. Last week we discussed a recent episode of South Park that covered, among other things, Facebook. In the show, a character is introduced named Kip Drordy. Kip has no friends until Kyle kindly adds him. The episode revolved this fake friendship, and now… Read More
NBC Viral Round Up: Chuck and The Office December 12, 2009December 12, 2009We’ve yet to talk about Chuck here at MovieViral, and for good reason. There’s not been much to talk about. Well, now as the 3rd season is just about to premiere, there is something for us to report. The site Chuck Me Out was created by NBC for fans to… Read More
What If: Back to the Future September 16, 2009January 23, 2010In 1985 Robert Zemekis delivered a solid gold hit with Back To The Future. It followed the story of Marty Mcfly, who is transported back to 1955 in a time machine built out of a DeLorean, thanks to its flux capacitor. The film was an instant success, spawning 2 sequels… Read More