Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
2013 in Movies: How They Really Stack Up (Infographic) January 1, 2014How do the movies of 2013 really stack up? Join MusicMagpie as they explore the big screen hits and misses from the past year, including a closer look at the highest grossing films compared to the highest production budgets, the highest paid actors and actresses of 2013, and the movies… Read More
Tweet to Unlock New “Les Misérables” Character Art October 10, 2012October 10, 2012We’re about two months away from Tom Hooper’s adaptation of one of the most beloved musicals of all-time, Les Misérables. Today, you can help unlock a new piece of promotional artwork from the film by simply sending a tweet. Find out more after jump! Read More
Vauxhall Crossed, A Real Life What IF? January 24, 2010January 24, 2010Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year. The blog lays out the purpose of the viral campaign as… Read More