Warner Bros.’ “Contagion” Finally Goes Viral Dan Koelsch, September 1, 2011September 1, 2011 Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details after the break. The studios behind the film created a Social Action Campaign “with the goal of raising awareness through popular entertainment.” Check out the site TakePart.com/Contagion to see the following features.Interactive “Health Map” : a view of virus outbreaks around the world and near YOU, in REAL-TIMEPandemic Infographics : a visual showcase of five pandemics (H1N1, Cholera, Smallpox, HIV/AIDS, Spanish Flu) that changed the worldVirus Hunters : exclusive video interviews with experts who study the infectious agents that could lead to future pandemicsPandemic Games : fast facts, quizzes and a Facebook game about how easily viruses can be spread, pandemic prevention, preparedness, response, resources, curing and containing, eradication and spread. Contagion, written by Scott Z. Burns and starring Matt Damon, Kate Winslet, and Jude Law, is an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak. The films opens September 9th and you can follow on Facebook. ARGs & Campaigns Viral Marketing Contagion
District 9 Gun on eBay August 3, 2009August 3, 2009Finally, some non-Iron Man news. Remember that awesome Arc Gun we showed District 9 character Wikus carrying? Well, it’s up for auction on eBay! Sure, it’s only the movie prop, but it’s still pretty badass. There’s still several days left, so if you have the cash, go for it! Read More
JK Rowling Announces A Harry Potter “Unique Online Reading Experience” June 23, 2011The time is finally here. JK Rowling has announced what her Pottermore project is, and it may not be what you expect. She describes it as a “unique online reading experience” that presents the same story of Harry Potter, but with a twist. Watch the announcement after the break. Read More
Exclusive In-Depth Interview With The Creator of “The Sleepy Skunk” August 30, 2011August 30, 2011Have you ever wanted to tell Hollywood that their ideas stink? Or maybe you even have a better idea for a movie than the trash that gets greenlit? What if there was a website that could let you express all of that? Louis Plamondon and programmer Tim Ginn created just… Read More